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AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structureand we are able to work on almost all dynamic content through GUI.
AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.
Javier Gómez de la Mata
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
AB Tasty is the perfect tool to make educated decision about your website. The tool is easy to handle and understand, the support is very responsive and helpful. We tested new features very easily which allowed us to improve our main KPI, with very clear results.
If you plan to become a heavy user of A/B tests to optimize your business, I strongly recommend ABTasty over other solutions. It has the greatest ROI for sure. We increased our conversion rate on lead generation pages by more than 22% and our ratio of recurring/one-shot donations for a non-profit organization by 285%.
8 reasons to switch from Adobe Target to AB Tasty
Build Campaigns on Actionable Insights
Successful optimization tests always start with good ideas...and to have good ideas, you first need relevant insights. AB Tasty’s built-in video session recording, heat mapping, NPS and page flow analysis capabilities let you see firsthand how users are experiencing your site. Quickly identify true points of friction and build testing roadmaps that yield superior returns. Can Adobe Target do that?
Juggling a handful of CRO tools inevitably leads to frustration, inefficiencies and muddled data. AB Tasty’s suite of insight, testing and personalization tools - not to mention our ready-to-use marketing campaign templates - means you can design a 360 degree optimization campaign, all within one interface. Unlike other tools, you don’t have to deploy additional resources or rework your current organization. Can Adobe Target say the same?
Make Fast, Data-Driven Decisions
Reliable data is the backbone of any CRO solution. But not all platforms make that data easy to interpret. AB Tasty relies on Bayesian statistics, a method which makes it crystal clear what the gains of an A/B test will be in real-world conditions. No more guessing or nasty surprises. Plus, you’ll realize right away if a test isn’t working, so you can shift traffic to winning versions or others tests. Keep track of all your results with real-time reports.
Expandable Consulting Services
A good consultant will anticipate a client’s needs, without getting in their way. AB Tasty designed their consulting team to fit their customers: some will work almost autonomously, and others will experience maximum results with a full-service package. Comprehensive onboarding training, continuous consulting services and a two-person team dedicated to your campaigns are just some of the services available to AB Tasty customers. More often than not, two minds are better than one.
Seize Every Opportunity
Website traffic is a valuable asset. Don’t waste a single visit! AB Tasty’s Dynamic Traffic Allocation feature automatically sends visitors to outperforming variations - as well as diverting traffic from a poor-performing one. Smart reports automatically highlight positive outliers, or segments of visitors that react particularly well to a test. Use these segments to create a personalization campaign for an ultra-relevant web browsing experience.
Marketers - Not IT - Drive Campaign Implementation
There’s nothing more frustrating for a marketer than having to wait on their tech team to deploy a campaign. However, AB Tasty was designed with real-world, autonomous marketers in mind. Get your hands dirty with our visual editor and library of ready-to-use templates for building sophisticated campaigns - without needing to write a single line of code. Make the best use of your time and focus on discovering what makes your audience tick.
Improve Team Collaboration
Even the best CRO teams are only human. Without a clear project management system, it can be easy to lose track of who is doing what - at the expense of your campaign’s efficiency. AB Tasty’s integrated, customizable planning system lets you centralize, delegate and streamline testing processes, for near super-human results.
An Ever-growing Ecosystem
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