The world has changed and greatly accelerated the use and adoption of the digital channel as a way of life. This radical change has also accelerated the demand for more immersive and personalised experiences, which customers now demand and expect.
During this virtual event, our experts will discuss the themes of personalisation, experimentation, data, and how they will impact digital experiences in 2021.
The event will be divided into 4 sessions. Interested in joining multiple sessions? Register for each session you’d like to attend below.
Registering for a session does not automatically register you for the entire event or for additional sessions.
In this session, Aaron Stillman, Director of Product Marketing at AB Tasty will present a 360 approach to experience optimisation. Learn about the trends and market dynamics that have led to this 360 approach.
In this session, we will share how to create a successful conversion strategy for each stage of the user journey. Starting with a mini master class on the R.A.C.E. framework, Matt will show you how to measure and optimise your user journeys, while incorporating advanced optimisation techniques that creates personalised experiences for each page.
Completing this fast-paced session, Matt will conclude with the best practices when creating a conversion strategy that will increase velocity and results of your optimisation program.
An increasingly precise personalisation, based on the right data, will be a key to success for any online business. It helps to increase the lifetime value of every single customer and build a better brand experience.
In our discussion, we will look at some of the major aspects and future trends of personalisation and data.
In this session, you will hear about the increased importance of focusing on your owned media platforms as the 3rd party cookie disappears, limiting some of the paid media activities that the brands have been leveraging till now.
In this scenario, personalisation becomes even more critical as brands need to look at engaging with their customers based on the specific profile, activity and transaction data they “own” for each of these customers. This session will equip you with a framework to create a roadmap for personalisation, enabling you to provide a better and more relevant experience for each of your customers.
About AB Tasty
With record growth in the industry, AB Tasty is an experience optimisation solution powered by a suite of experimentation and personalisation tools, powerful analytics, and machine learning.
AB Tasty provides marketing and product teams with an easy-to-use platform that helps optimise digital experiences to turn visitors into customers, subscribers, or leads, while providing unparalleled customer support.
©AB Tasty 2021