At AB Tasty, we make a point of anticipating our clients’ needs and those of the market, and of course, of always keeping our solution at the cutting-edge. It’s in this vein that we’ve been working on a new project centered on website personalization. Once again, the French investment bank Bpifrance has chosen to support this initiative.

Only 16% of the candidates were chosen by Bpifrance, and we were among them!

Bpifrance recently organized a ‘Digital Innovation’ competition in order to support novel digital projects, with the aim of co-financing the most inventive. Only companies based in France, (either small or midsize or those in the early startup phase), proposing a project relating to health, digital tech, or space and society, could compete. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.

Our goal? Double the size of our innovation team

The adventurous roadmap of the innovation team convinced the jury, who awarded a 1.2 million euro grant to help AB Tasty complete their cognitive personalization project. The funds will in large part be used to bring new team members on board.  This level of growth is not new to AB Tasty; the company has been experiencing hyper-growth for the last few years, doubling headcount each year. Created in 2017, the company’s innovation team is just the latest addition to AB Tasty to experience a peak in recruitment.

AB Tasty, pioneer of cognitive personalization

This competition was the perfect time for AB Tasty to introduce their innovation team’s latest project, cognitive personalization. This initiative will allow marketers and CRO experts to create even more sophisticated personalization campaigns for an improved user experience. 

“Predictive algorithms can be applied in a variety of ways, from identifying  which audience segments to target first, to delivering optimal messages to create personalized client experiences.”

– Hubert Wassner, Chief Data Scientist at AB Tasty.