With the latest Google Tag Manager release (September 28, 2016), new tags templates are launched as part of the Google Vendor Tag Template Program. And guess what? AB Tasty is part of it! We’re really excited to join a very select group of technology providers that are included in this program.
To make it easier for users to deploy third-party tags, Google Tag Manager has developed an open format that allows vendors to implement and maintain their own tag templates. This allows AB Tasty to natively integrate with Google Tag Manager’s tag library.
So, what’s in it for you? Now you can add the AB Tasty tag to your site in minutes, and start enjoying the benefits of our All-in-One Conversion Optimisation Platform right away. You can also rely on your existing data layer to better reach the desired audiences when testing and building customised user experiences. To learn more about all the amazing things you can do with a data layer, visit this post.
If you are not a GTM user, don’t worry, we’ve got you covered! Our tag template is also available in other Enterprise Tag Management Systems.