Sharanya Manola

loss aversion

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.

priming for ux

How Priming to Users’ Expectations Improves Your Website’s UX

Learn what the Priming Effect is, why it’s so powerful, and how it can be useful for marketers and UX designers!

Halo effect

Halo Effect: What it is, Why it Works and How to Use it

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is...

confirmation bias blog header

How Marketers Can Overcome Their Confirmation Bias

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and...

cognitive dissonance blog article

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.

Using The Principles of Persuasion to Influence Decision-Making

Dr. Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human … Read more

7 Ways To Make Your Testimonials More Persuasive  

Social proof is pivotal in establishing your company’s credibility. Recommendations from current customers cultivates trust in your brand, and prospective … Read more

Use These 8 Web Design Principles to Boost Your Email Conversion

Use These 8 Web Design Principles to Boost Your Email Conversion

Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing...