Understand how to use and apply the Anchoring Bias to your pricing strategies on the web, for higher conversion rates.
We’ll take a quick look at what market segmentation is, why it’s important, and how to get started.
Picture this: You’re moving into a new home in a month and have started online shopping for furniture. You see … Read more
Want to create more personalized, more effective digital campaigns? Adding psychographic data to your marketing mix is one way to drive home your message.
Are you new to Google Tag Manager (GTM)? Check out our quick intro into pros, cons and how to get started with this popular online tool.
Personalization is a popular digital marketing and customer experience technique. Learn the basics, plus some best practices and use cases.
Did you know that we’re all ‘victims’ of bias? Cognitive biases, that is. Learn what they are and how to use them for web optimization.
How to Calculate Conversions Before discussing the formula, let’s define what we mean when we say conversion. This is a broad … Read more
Framing Effect is like mercury and can slip through the tiniest of cracks and result in inaccurate decisions. But it can also be used to accomplish some research goals. How? Find out in this post.
Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.
Learn what the Priming Effect is, why it’s so powerful, and how it can be useful for marketers and UX designers!
The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is a good person.
Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions.
As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.
Dr. Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human … Read more
Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing from you.