Nina Reschovsky

What Door Design Can Show Us About Website Usability

Let’s take a minute to talk about doors. Doors don’t seem very complicated to use, right? You push, you pull, … Read more

How Vote Leave used data science and A/B testing to achieve Brexit

Until recent years, a politician’s chances of winning an election could be predicted, largely, based on one decisive element: the … Read more

How does Artificial Intelligence generate employment?

⇒ Biography Hubert Wasser is a data analysis engineer. After spending 10 years at ESIEA (Paris Engineering School) teaching algorithm and … Read more

Improve your UX and optimize your conversions

Optimize your user experience to improve your chances of conversion Part 2 Think of user experience (UX) like this: it is … Read more

Optimize your UX to increase your chances of conversion

Optimize your UX to increase your chances of conversion Part 1   User experience and CRO: a match made in … Read more

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