Robin Nichols

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use...

Turn Your Entire Company Into a CRO Machine

Here are 5 ways we’ve seen our clients get everyone in their company involved in brainstorming conversion rate optimization ideas.

essentialmarketingtipsCRO

Marketing, Distilled: Essential Marketing Principles of 2018

Faced with the complexity of modern marketing, AB Tasty paired up with social media platform Mention to narrow down what are, in our eyes, the...

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning...

AB Tasty's CDN in China

AB Tasty CDN in China: Faster Content Delivery for APAC

AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients...

The Psychology Behind CRO

“Analytics will tell you what’s happened, but it won’t tell you why.” – Hamish Bones, Director of New Account Development … Read more

Don't lose out conversions

Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

94% of firms say their CRO (conversion rate optimization) initiatives have increased customer satisfaction, according to a commissioned study conducted by Forrester Consulting on behalf...

Infographic personalization

Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher...

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This...

How to Write your Value Proposition

How to Write a Good Value Proposition

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business:...

How to Segment your Audience

How to Segment your Visitors

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience....

KPI

How to Define and Track your KPIs

We’ve all heard of KPIs (Key Performance Indicators) – but do we know how to define, measure and implement them? Can we accurately distinguish them...

Share Personalization Tips

3 Personalization Experts Share Their Top Tips

CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use...

header-35

Tactics To Boost Your Ecommerce Conversions

What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the...

Customization

Customization vs Personalization

The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn...

Bounce Rate

Understanding Bounce Rate to Improve It

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one...

How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital...

Multivariate or A/B Testing?

The Pros and Cons of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and...

A/Atestingdesk

A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best...

How to Formulate a Test Hypothesis

How to Formulate a Strong A/B Test Hypothesis

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to identify the...

Shopping cart abandonment article 3

Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over....

Reduce Shopping Cart Abandonment

10 Techniques to Reduce Shopping Cart Abandonment

Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if...

Shopping Cart Abandonment Reasons

Understanding Shopping Cart Abandonment

You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This...

valentines days

Last-Minute Ways to Personalize Your Site for Valentine’s Day

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running...

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read...

gimpmaninchair

The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And...

In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was...

7designerinsightsphoto (1)

7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts,...

Write Effective Call to Action

How to Make People Click on your Call-to-Action

We’ve all heard of CTAs…but do we really understand why they work? Can we make our call-to-actions even more effective? Here are tips and examples...

Customization and Personalization header

Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as...

The Ecommerce Conversion Funnel Survival Guide

What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel...

Creepy Website Personalization

How to do Personalization Without Being Creepy

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

Take Back the Reins of your Marketing Campaigns with our New Template Library

AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!

How to Increase Online Average Order Value

How to Easily Boost your Average Order Value

Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.

Heatmap

What is a Heatmap and How Can it Help You Improve Your Website?

Learn about how heatmap helps you identify areas of improvement on your website, enabling you to boost conversion rates.

Calling All Single Page Applications: a Universal A/B Testing Solution is Here!

There’s a consensus: now is JavaScript’s moment to shine. As 2017 comes to a close, we’ve been hearing a lot … Read more

New Milestone

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js