Robin Nichols

Frank Rosenthal Retail Trends

Retail Trends Expert Frank Rosenthal Shares 7 Tricks of the Trade

Retail trends expert Frank Rosenthal shared his views on the future of retail personalization, cross-continental CRO tips and the perks of AI.

Perspectivas segmentación

5 Different Perspectives on Audience Segmentation (Part 2)

This is part two of a two-part article that gives you 5 fresh ways to rethink your audience segments and level-up you personalized marketing strategies.

Distintas perspectivas Personalización

5 Different Perspectives on Audience Segmentation

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.

AB Tasty Page Flow feature

AB Tasty Lab Tab: Page Flow

Are you on the lookout for new user insights to power your conversion optimization strategy? Look no further than our new Page Flow feature!

AB Tasty Image Matchmaker 2 feature

Introducing: Image Matchmaker

Check out our latest product innovation, ‘Image Matchmaker’, the AI-powered dynamic widget that makes optimizing your product page images a breeze!

ROI of experimentation

The ROI of Experimentation

When you hear ‘A/B Testing’, do you think revenue gain? David Mannheim of User Conversion, argues that you probably do – and shouldn’t.

Peak-en Rule Effect

Peak-End Rule Effect: How to Use it to Sell More

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is clear: for key parts of the customer journey, make the last step the most enjoyable.

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3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a lifesaver – for website optimizers on the go.

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How the Isolation Effect Can Boost your Conversions

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out will leave the most enduring impression.

Bandwagon Effect

How to Harness the Bandwagon Effect in Ecommerce

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for ourselves might be.

AB Tasty bot aplicación

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

Barnum Effect

The Barnum Effect: How it Affects Marketing and Conversions

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more

AB Tasty Feature Hackathon: Which Team Can Hack it Best?

Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.

nickfine

We Live in a Post-Truth World, and Conversion Optimization is Paying the Price

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote – if all of us CRO practitioners would just embrace it.

black friday sale

Black Friday: How to Increase Profit During the Online Shopping Frenzy

Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.

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Why Segmenting by Personality Should be Part of a Personalization Strategy

Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.

psychologyemmerce

How the Unconscious Motivates Online Conversions

As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, … Read more

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use cases and advantages.

Turn Your Entire Company Into a CRO Machine

Here are 5 ways we’ve seen our clients get everyone in their company involved in brainstorming conversion rate optimization ideas.

essentialmarketingtipsCRO

Marketing, Distilled: Essential Marketing Principles of 2019

Faced with the complexity of modern marketing, AB Tasty paired up with social media platform Mention to narrow down what are, in our eyes, the eight essential marketing principles of today. Some get back to basics, others might be new to you. Either way, they’re our top picks for what should stay top of mind...

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.

AB Tasty's CDN in China

AB Tasty CDN in China: Faster Content Delivery for APAC

AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients in the APAC region faster, more reliable content delivery thanks to a local CDN (server) on mainland China.

The Psychology Behind CRO

“Analytics will tell you what’s happened, but it won’t tell you why.” – Hamish Bones, Director of New Account Development … Read more

Don't lose out conversions

Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

94% of firms say their CRO (conversion rate optimization) initiatives have increased customer satisfaction, according to a commissioned study conducted by Forrester Consulting on behalf of AB Tasty. Reserve the study now to learn more.

Infographic personalization

Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale

How to Write your Value Proposition

Great Value Proposition Examples

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.

How to Segment your Audience

How to Segment your Visitors

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.

KPI

How to Define and Track your KPIs

We’ve all heard of KPIs (Key Performance Indicators) – but do we know how to define, measure and implement them? Can we accurately distinguish them from OKRs? Find out about all this and more in our latest article.

Share Personalization Tips

3 Personalization Experts Share Their Top Tips

CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.

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Tactics To Boost Your Ecommerce Conversions

What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the anwsers to all these questions and more.

Customization

Customization vs Personalization

The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.

Bounce Rate

Understanding Bounce Rate to Improve It

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.

How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.

Multivariate or A/B Testing?

The Pros and Cons of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and cons of multivariate testing, so you can decide if it’s the best pick for you.

A/Atestingdesk

A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.

How to Formulate a Test Hypothesis

A/B Test Hypothesis Definition, Tips and Best Practices

Establishing insightful, effective A/B test hypotheses is half the battle of conversion rate optimization. We’ll show you how.

Shopping cart abandonment article 3

Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.

Reduce Shopping Cart Abandonment

10 Techniques to Reduce Shopping Cart Abandonment

Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can.  Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.

Shopping Cart Abandonment Reasons

Understanding Shopping Cart Abandonment

You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’  What happened and why?

valentines days

Last-Minute Ways to Personalize Your Site for Valentine’s Day

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.

Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.

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The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?

In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced

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7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.

Write Effective Call to Action

How to Make People Click on Your Call-to-Action

We’ve all heard of CTAs…but do we really understand why they work? Can we make our call-to-actions even more effective? Here are tips and examples of totally clickable CTAs for curious marketers

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Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.

The Ecommerce Conversion Funnel Survival Guide

What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel – help you boost sales?

Creepy Website Personalization

How to do Personalization Without Being Creepy

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

Take Back the Reins of your Marketing Campaigns with our New Template Library

AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!

How to Increase Online Average Order Value

How to Easily Boost your Average Order Value

Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.

Heatmap

Use Heatmaps to Uncover Areas of Improvement on your Website

Learn about how heat maps help you identify areas of improvement on your website, enabling you to boost conversion rates.

Calling All Single Page Applications: a Universal A/B Testing Solution is Here!

There’s a consensus: now is JavaScript’s moment to shine. As 2017 comes to a close, we’ve been hearing a lot … Read more

New Milestone

AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js