Retail trends expert Frank Rosenthal shared his views on the future of retail personalization, cross-continental CRO tips and the perks of AI.
This is part two of a two-part article that gives you 5 fresh ways to rethink your audience segments and level-up you personalized marketing strategies.
When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience segments.
Are you on the lookout for new user insights to power your conversion optimization strategy? Look no further than our new Page Flow feature!
Check out our latest product innovation, ‘Image Matchmaker’, the AI-powered dynamic widget that makes optimizing your product page images a breeze!
When you hear ‘A/B Testing’, do you think revenue gain? David Mannheim of User Conversion, argues that you probably do – and shouldn’t.
How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is clear: for key parts of the customer journey, make the last step the most enjoyable.
The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a lifesaver – for website optimizers on the go.
When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out will leave the most enduring impression.
Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for ourselves might be.
However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!
Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more
Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.
As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote – if all of us CRO practitioners would just embrace it.
Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.
Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.
Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use cases and advantages.
Here are 5 ways we’ve seen our clients get everyone in their company involved in brainstorming conversion rate optimization ideas.
Faced with the complexity of modern marketing, AB Tasty paired up with social media platform Mention to narrow down what are, in our eyes, the eight essential marketing principles of today. Some get back to basics, others might be new to you. Either way, they’re our top picks for what should stay top of mind...
French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.
AB Tasty is happy to announce that we acquired a Chinese ICP license on May 15, 2018, and are currently able to offer our clients in the APAC region faster, more reliable content delivery thanks to a local CDN (server) on mainland China.
Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.
94% of firms say their CRO (conversion rate optimization) initiatives have increased customer satisfaction, according to a commissioned study conducted by Forrester Consulting on behalf of AB Tasty. Reserve the study now to learn more.
For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.
AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale
Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.
Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.
We’ve all heard of KPIs (Key Performance Indicators) – but do we know how to define, measure and implement them? Can we accurately distinguish them from OKRs? Find out about all this and more in our latest article.
CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.
What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the anwsers to all these questions and more.
The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.
Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.
The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.
It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and cons of multivariate testing, so you can decide if it’s the best pick for you.
Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.
Establishing insightful, effective A/B test hypotheses is half the battle of conversion rate optimization. We’ll show you how.
Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.
Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can. Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.
You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’ What happened and why?
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.
We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced
Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.
We’ve all heard of CTAs…but do we really understand why they work? Can we make our call-to-actions even more effective? Here are tips and examples of totally clickable CTAs for curious marketers
Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.
What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel – help you boost sales?
Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.
AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!
Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.
Learn about how heat maps help you identify areas of improvement on your website, enabling you to boost conversion rates.