Trends & Innovation

Conversion Rate Experts Worth a Follow on Social Media

Conversion rate optimization (CRO) is tricky to master. There are a million things to address and be sure of, after all. Thankfully, there are a few experts that have, over the years, earned a reputation of being the best in the industry. So instead of running around in circles in frustration and making the same mistakes, why don’t you follow them on social media and learn everything you can from them.

Note: These are some of our top favs, in no particular order – and the list is far from exhaustive!

Peep Laja

Peep Laja

Peep, CEO and founder of CXL, is one of the most influential CRO experts in the world. Other than calling out ‘your BS’ (his Twitter bio reads thus), he also runs the CXL institute where conversion optimizers and data-driven marketers get coached by some of the best in the industry. 

Words of Wisdom: 

Must-Read Articles by Peep:

Follow Peep on Twitter and LinkedIn

Joanna Wiebe

Joanna Wiebe

The original conversion copywriter and the creator of Copyhackers, Joanna is in a league of her own. She’s written conversion-driving copy for over 70,000 people at companies big and small. Lucky for you, she conducts 20-min Tuesday tutorials (no registration required) where you can learn how to write copy that converts. 

Words of Wisdom:

“…we should set lofty goals for our copy. That’s what separates a good copywriter from one you never wanna let go of. After all, the image may capture attention – but it’s the copy that closes people.”

Source: I tried writing Facebook ads. Even I didn’t expect what I found.

Must-Read Articles by Joanna:

Follow Joanna on Twitter and LinkedIn

Talia Wolf

Talia Wolf

Talia runs GetUplift. She’s a trailblazer in the conversion optimization arena. Even the industry bigwigs vouch for her know-how. Her mantra for conversion success is using emotional persuasion to create experiences that customers can never say no to. 

Words of Wisdom: 

“My take on conversion optimization is it’s not about changing elements on a page, it’s about solving people’s problems. If I can understand who the customer is behind the screen, it is easier for me to create high converting experiences.”

Source: Why Your Customer Is The Key To Skyrocketing Conversion Rates

Must-Read Articles by Talia: 

Follow Talia on Twitter and LinkedIn

Tim Ash 

Tim Ash

Tim’s the founder of SiteTuners and one of the pioneers in the field of CRO since the mid-1990s. Years of experience has made him one of the most sought after marketing keynote speakers. He has also authored two bestsellers on landing page optimization

Words of Wisdom:

“Once you understand brain evolution, many of our decisions will become trivial to predict. To a scary degree, we are walking automatons with mechanistic knee-jerk responses, and not the rational geniuses with free will that we like to imagine.”

Source: Foreword of Unleashing The Primal Brain: The Essential Field Guide For Modern Marketers

Must-Read Articles by Tim: 

Follow Tim on Twitter and LinkedIn

Jeremy Smith

Jeremy Smith

Jeremy is the founder and CEO of Jeremysaid, where he also blogs about the online behavior of internet users. It’s his knowledge of neuromarketing and its practical applications that have helped his clients to develop strategies that result in positive commercial success. 

Words of Wisdom:

“Think SEO Before You Think CRO. You can only get conversions if you have traffic. And you can only get traffic through search engine optimization. Conversion rate optimization is a big issue that gets you into all kinds of other big issues. One such issue is SEO. You need to wrap your mind around the concept, do it right, and bring in some traffic.”

Source: Conversion Rate Optimization: 10 Things You Must Know

Must-read articles by Jeremy: 

Follow Jeremy on Twitter and LinkedIn

Chris Goward 

Chris Goward

Conversion optimization expert Chris Goward is the CEO and founder of WiderFunnel, and has a best-selling book, You Should Test That!, to his name. He’s known to have designed the PIE prioritization framework, The LIFT model, and The Infinity Optimization Process to help optimizers prioritize pages to test.   

Words of Wisdom:

“Emotional drivers are where people make decisions. People make purchase decisions emotionally, and they defend decisions rationally. You have to provide both the emotion that drives them to act and the data and facts to help them support and rationalize it later.”

Source: AB Tasty’s Interview with Chris Goward

Must-Read Articles by Chris: 

Follow Chris on Twitter and LinkedIn

Shanelle Mullin

Shanelle Mullin

Shanelle has been a marketer since she was just 15 years old. Straight up, she helped a three-person startup grow to a million-dollar company before she turned 18. For now, she does conversion rate optimization at Shopify. She also writes about CRO and explains the most complex marketing concepts in a way no one in the biz does. 

Words of Wisdom:

“Conversion rate optimization is a positive feedback loop. How can the test you just ran or the change you just implemented inform your next test idea or piece of research? There’s no secret, there’s no magic, there’s no one behind the curtain. There’s just rigorous, disciplined process that scales and repeats. Conversion rate optimization isn’t sexy. It’s not quick. It’s not easy. But it is effective… every time.”

Source: The 3 Step Process to Increasing Your Website Conversion Rate

Must-Read Articles by Shanelle: 

Follow Shanelle on Twitter and LinkedIn

Craig Sullivan

Craig Sullivan

Craig is a master of User Experience and has years of experience helping leading brands improve the UX of their multi-channel and multi-platform businesses and drive conversions. Want to pick his brain? Go through the articles he curates on topics including CRO, UI, and web design.

Words of Wisdom: 

“I think if you’ve ever had your product ripped to shreds in usability testing, if you’ve sat in the call centre and listened to people whine about something wrong on your website, then you’re probably feeling bad about your product. But that’s good. You need to be immersed in all the pain and misery as well as the delight in order to be able to understand and appreciate their viewpoint.”

Source: 9 Optimisation Lessons From Craig Sullivan

Must-Read Articles by Craig: 

Follow Craig on Twitter and LinkedIn

Brian Massey

Brian Massey

Brian Massey is the Founder of Conversion Sciences and the author of Your Customer Creation Equation. Through his blog, he teaches marketers the importance of embracing data and science to get into customers’ heads. He also runs a podcast where together with his guests, they talk about everything conversion-centric. 

Words of Wisdom: 

“Optimization is not a program. It’s not a strategy. It’s not a get-rich scheme. It doesn’t work as quickly as PPC nor as slowly as SEO. Your mileage may vary.”

Source: 7 Poisonous Conversion Optimization Myths

Must-Read Articles by Brian: 

Follow Brian on Twitter and LinkedIn

Angie Schottmuller

Angie Schottmuller

Angie owns and runs Interactive Artisan. Driven by data and persuasion psychology, Angie has been helping B2B and B2C businesses understand complex marketing concepts and use them to better their conversions for the past 17 years and counting. It comes as no surprise why she’s been recognized as one of the top 10 online marketing experts by both Forbes and Entrepreneur magazine. 

Words of Wisdom:

“Mobile performance matters to websites like parking matters to retail stores.”

Source: Optimizing for Mobile Context

Must-Read Content by Angie: 

Follow Angie on Twitter and LinkedIn

Takeaway

Keep an eye on their social feeds and engage with them. Don’t forget to read their blogs, listen to their podcasts, and attend conferences where they speak. Their knowledge combined with your keen interest to grow will set you on the path to becoming a better optimizer. 

Was your favorite CRO expert on this list? If not, who did you learn the ropes from? Let us know!

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