To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages to them at the right time. But what is the perfect message? This is the tough part.
For personalization to be effective, you need to keep your messages consistent across all channels. So, one of the first things to look at when you attempt to achieve on-site relevance is the consistency of all channels of communication – off-site or on-site.