Personalization

DMPs And Content Personalization: Together At Last!

by AB Tasty
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With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. But how do we make the most of this readily available data to directly improve conversion rates?

The integration of a Data Management Platform with a website content personalization solution is an excellent way to enrich user experience and improve engagement. Check out this infographic.

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Continuous deployment in a platform

We're bringing experience optimization to product and tech teams with a brand-new, standalone platform.