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Webinars

5 Winning CRO Strategies for the Holiday Season

Check out the replay!

We want to give our customers ideas for winning CRO strategies and we are going to do it with an added Christmas cheer! Implementing successful digital strategies can drive conversions, enhance user experience, and ultimately lead to a thriving online presence during the busiest times of the year.

The influx of online traffic during the holiday season demands a seamless and engaging website to keep and convert visitors into customers. In this webinar, we’ll delve into the significance of a top-notch digital presence and how it directly impacts sales and customer satisfaction. Additionally, we’ll showcase real-life success stories from our clients, giving the benefits of using winning strategies.

We are joined Alex Dyson from Merkle – a global data-driven performance marketing agency renowned for its expertise in customer relationship management, analytics, and digital marketing strategies.

We’ll look at how changing online behavior means you need to change your CRO strategy, with insights from the Luxury sector as well as predictions for 2024!

Join us as we share our winning client stories from Merkle and AB Tasty in order to make sure that you have a winning CX strategy!

Speakers

Alex Dyson
UX Research Lead, Merkle
John Hughes
Senior Partner Marketing Manager, AB Tasty

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Webinars

All You Need to Know about Tags and Site Performance

Did you know that a one-second delay in page load time can reduce your conversion rate by 7%?

While they usually go unseen, tags can have a huge impact on your user experience. From slowing down load time to disrupting data and analytics, tag performance is another aspect of your site that you need to optimize for flawless user experiences.

Watch our next webinar to learn more about

  • the AB Tasty tag and performance
  • tracking tag performance and key indicators
  • best practices for optimizing tag performance

Don’t let tag performance hold back your growth – learn all about how to optimize your tags for better user experience.

Watch Now!

Speakers

David Halk
Sales Engineer, AB Tasty

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Webinars

Finding Experimentation Hotspots on Your Website

Let AB Tasty be your website tour guide in order to share the most interesting and best-performing optimization tricks learned from our customers.

Featuring insights from well-performing tests, our experienced CSM Managers will highlight the key areas to test for your home page, PDP, PLP, add to cart and checkout funnel. With examples from across the range of AB Tasty’s clients, Ashley and Holly will give you pointers on:

  • how to improve each page
  • tests that have been proven to work
  • main areas of friction that can occur
  • best practice for test ideas

Whether it’s for mobile, app or desktop – we’ll give you the lowdown on how to get your site up to speed using experimentation as your guide.

Speakers

Ashley Thorpe
Customer Success, North America, AB Tasty
Holly Harman
CSM Team Lead, Northern Europe, AB Tasty

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Webinars

Mastering Customer Engagement with Tula

In this webinar, Tula Skincare, the renowned probiotic skincare brand, outline the challenges they face in getting data-driven personalization and customer engagement.

We explore how to access first-party data, including implicit and explicit data, to enhance the customer experience.

We share strategies on how to make customers feel valued and rewarded for sharing their information. How to do that while creating a seamless customer journey. Fun ways you can engage with your audience. Lastly, get insights into the collaborative teams and processes necessary to be able to test and experiment in these areas!

Webinar Highlights:

  • Accessing first-party data: Implicit and explicit insights
  • Engaging through interactive quizzes: Tula’s success story
  • Seamless data collection: Adding value without interruption

Speakers

Celina Wong
Sr. Director of Analytics and Strategic Insights, TULA Skincare
Marielle Nwana
Analytics Manager, TULA Skincare
Mary Kate Cash
Head of Growth Marketing, North America, AB Tasty

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Webinars

Elevating Customer Engagement with Student Beans

Learn about Student Beans’ approach to identifying product opportunities and highlighting the importance of continuous testing to enhance brand image and drive conversions.

With a focus on feature experimentation – this webinar will showcase app experience.

Sapphire Samiullah, Senior Product Lead at Student Beans, and John Hughes, Senior Partner Marketing Manager at AB Tasty, showcase how they use data-driven insights to optimize their customer journey.

Learn about:

  • Optimizing for app performance
  • How Student Beans organize their team to get better results 
  • Ideas for tests, sprints and continuous improvement 
  • Real experiments that have worked

Outlining Student Beans brand approach to drive CX innovation and deliver impactful results.

Speakers

John Hughes
Senior Partner Marketing Manager, AB Tasty
Sapphire Samiullah
Product Lead, Student Beans

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Webinars

How Bonobos Works Cross-Functionally to Create Winning Customer Experiences

Watch AB Tasty and Mitch Hussey, Product Manager at Bonobos on how to use cross-functional experimentation to improve your digital experience.

In this webinar, you’ll learn:

  • How to prioritize and roadmap experiments that will have the biggest impact on your customer experience.
  • How to define roles and responsibilities for a cross-functional team so that everyone is aligned on goals and expectations.
  • How to measure the impact of experiments on the customer experience, revenue, and product functionality.

You’ll also get a behind-the-scenes look at three real-world experiments that Bonobos has run, and learn how to apply these insights to your own business.

This webinar is for you if you’re interested in:

  • Improving your digital experience
  • Learning how to use experimentation to drive results
  • Getting insights from a leading retailer

Speakers

Mary Kate Cash
Head of Growth Marketing, North America, AB Tasty
Mitch Hussey
Product Manager, Bonobos

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Webinars

Enhance Your Personalization With AI

Everyone is aware of the need to personalize their website for visitors, but many people find it very difficult or are unsure exactly what to do.

This webinar goes into detail on the importance of personalization, practical steps you can take to make your customers known, the most highly valued segments you need to target, and ways in which experimentation can help you do this.

We look into how emotions play their part in customer decisions and how you can use AI to adapt your messages, experiment with unique personalized messages for each visitor type, delve into data to understand their needs, conduct tests to identify effective messaging, and construct personalized journeys targeting specific emotional needs.

We discuss:

  • Personalizing the customer journey
  • Understand the emotional needs of audiences to bolster their Experience
  • Have more winning variations by digging deeper into what works and for which type of personality with analytics

Speakers

Mary Kate Cash
Head of Growth Marketing, NA, AB Tasty
John Hughes
Sr. Marketing Manager, UK, AB Tasty

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Webinars

Powering Customer Experiences With Data

  • February 28, 2023

Watch On-Demand

An exciting roundtable event, featuring our agency partners, Spiralyze, Dentsu, Jellyfish and Cro Metrics.

Our panel of experts share their insights and strategies for creating a seamless customer experience through data-driven decisions. They also provide practical tips and best practices for using data to optimize your website, increase conversions and drive customer engagement.

Perfect for anyone looking to improve on how to use their data and gain a competitive edge. We try to understand what it means to be customer-centric, while also looking at how to improve the digital experience through experimentation and personalization.

Don’t miss this opportunity to learn from the best and take your customer experience to the next level.

Watch Now!

Speakers

Marylin Montiya
VP Marketing, AB Tasty
Remi Aubert
CEO Co & Co-Founder, AB Tasty
Mélanie Debein
Analytics & Optimization Manager chez Jellyfish, Jellyfish
Helen Willmot
UX Director, Dentsu
Sophie Buonassisi
Vice President, Spiralyze
Ryan Lucht
Director of Strategy, Cro Metrics

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