From Complexity to Conversion: AB Tasty Transformed Groupe Équipement de la Maison’s Personalization Strategy
+21%Conversion on homepage
+21% Average basket on product pages
When Groupe Équipement de la Maison—parent company of Bricomarché, Brico Cash, and Bricorama—needed to deliver seamless personalization at scale, they turned to AB Tasty Recommendations and Merchandising. With over 800 stores and a catalog of 250,000+ products, managing manual product recommendations had become inefficient and unsustainable.
AB Tasty introduced a cookie-free, AI-driven personalization solution tailored to the group’s unique needs. By applying dynamic recommendations across the entire customer journey, including homepage, product pages, and even 404 error pages, AB Tasty helped Groupe Équipement de la Maison boost online performance while respecting privacy regulations.
The results were remarkable: a 21% increase in homepage conversion rates, a 21% growth in average basket value, and a 10% engagement rate with personalized recommendations. Beyond the metrics, the group saved time and resources, allowing teams to focus on high-value projects.
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Shifting Gears: How AB Tasty Helped La Bécanerie Drive More Sales
+11%Average Basket
Discover how La Bécanerie boosted sales and improved the shopping journey with AB Tasty’s automated bundles. See how personalized recommendations increased basket values by 11% and enhanced customer satisfaction—all with zero setup hassle.
La Bécanerie, a leader in motorcycle parts and equipment, needed a smarter way to enhance its e-commerce experience. With a vast catalog and a strong focus on customer satisfaction, the brand wanted to automate its merchandising while improving personalization across the shopping journey.
Enter AB Tasty’s automated bundles. By analyzing purchasing patterns, AB Tasty introduced dynamic product bundles that resonated with customers’ needs. The seamless integration ensured bundles fit perfectly within La Bécanerie’s existing site design, delivering a frictionless user experience.
The results? A 7% engagement rate among exposed visitors, with bundle users generating three times more sales than non-users. Basket values also saw an 11% increase, all while freeing up the business team’s time for high-value tasks.
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Explore how Figaret’s personalization strategy boosts overall brand sales
+6%User Rate
+10%Revenue per User
How Figaret Transformed Sales with Smart Personalization
Since 1968, Figaret has been a symbol of timeless French elegance, crafting premium shirts and apparel that stand the test of time. But as shopping trends shifted online, this brand knew it was time to innovate. That’s why Figaret embraced AB Tasty’s personalization tools to revolutionize their online shopping experience—and the results speak for themselves.
With personalized product recommendations placed in all the right spots, Figaret made it easier than ever for shoppers to discover their next favorite piece.
On product pages, customers see suggestions tailored to their tastes, and after adding items to their cart, they’re tempted by similar products and top sellers. The result? A seamless, personalized shopping journey (and more sales!) that keeps customers coming back for more.
Ready to see what personalization can do for your business? Take inspiration from Figaret’s success story and start transforming your sales today.
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Samsonite APAC personalizes customer journeys with EmotionsAI
+108%Click on Ratings - Competition Segment
+7.17%Overall Transaction Rate
Explore how Samsonite, a leader in the global lifestyle bag industry and one of the world’s largest travel luggage companies, elevated their digital strategy with AB Tasty.
With luggage being a thoughtful, infrequent purchase, the Samsonite APAC team faced the challenge of helping customers find their ideal luggage solution in as few clicks as possible.
By integrating EmotionsAI and leveraging AI-driven emotional insights, Samsonite APAC tailored the shopping experience based on key emotional drivers like ‘Competition’ and ‘Safety,’ making every interaction more relevant and engaging.
Focusing on critical touchpoints like the homepage, product pages, and checkout, Samsonite saw a 108% increase in clicks on product ratings from the competition segment and a 7.17% lift in transaction rates. By understanding and catering to diverse customer needs across regions, they streamlined the path to purchase and reinforced their position as a leader in the travel industry.
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The Impact of Cookie-Free UX Personalization in E-commerce: Mademoiselle Bio
+9.2%in sales
+1.9%of conversions
Learn more about Mademoiselle Bio’s successful project to increase conversion rates and revenues.
Mademoiselle Bio, a leader in French organic cosmetics, partnered with AB Tasty to tackle the challenges of rising acquisition costs and the shift away from cookie-based personalization.
By implementing AB Tasty’s cookie-free personalization technology, the brand transformed its online shopping experience, leading to a 9.2% increase in sales, a 1.9% boost in conversions, and a 6.5% rise in average basket value.
Personalized product recommendations and intelligent e-merchandising helped guide customers through their shopping journeys, delivering tailored experiences that significantly enhanced engagement.
This successful project highlights how Mademoiselle Bio brought the personalized touch of in-store shopping to its online experience, creating a smoother and more intuitive journey for customers.
By tailoring product recommendations at every stage of the customer journey, Mademoiselle Bio not only boosts customer satisfaction but also builds stronger loyalty and increases sales.
Download the full case study to discover how Mademoiselle Bio maximized revenue and adapted to the evolving digital landscape without relying on cookies.
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Independence Australia Drives Engagement with EmotionsAI
+3%Total revenue uplift
+1.13%Transaction rate uplift
Independence Australia, a not-for-profit social enterprise, is dedicated to supporting individuals with disabilities. With revenue from their commercial endeavors funding vital community programs, their mission hinges on maintaining a successful online presence.
Independence Australia faced a critical challenge: how to keep up with the growing demands of digital consumers while operating within the constraints typical of a social enterprise. The rapidly evolving digital landscape, coupled with increased competition, shifting consumer expectations, and a rise in price sensitivity, added further complexity to their situation. Additionally, brand loyalty had become increasingly volatile, making it more difficult to retain customers in a crowded market.
To address these challenges, Independence Australia integrated EmotionsAI into their digital strategy, marking a turning point in their approach to customer engagement. This AI-powered solution provided deep insights into customer emotions, allowing the team to segment audiences based on emotional needs like ‘Safetyʼ, ‘Need for communityʼ and ‘Competitionʼ.
Want to learn more about how Independence Australia drove insights with emotions while developing their personas for an e-commerce redesign? Download the case study to learn more.
AB Tasty is by far my favorite solution in the Independence Australia stack. The flexibility it offers and the improvements it enables have been transformative for our digital strategy
Head of Digital Experience
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Jacadi Boosts International E-Commerce Sales with AB Tasty
12.7%Revenue Per User
10%Conversion Rate
Discover how Jacadi, a premier global brand in high-end children’s fashion, propelled its international e-commerce growth with AB Tasty’s cutting-edge product recommendation engine. With a presence in 39 countries and over 270 boutiques, Jacadi faced the challenge of delivering a personalized, seamless shopping experience across its ten international e-commerce sites.
By implementing AB Tasty’s AI-driven, personalized recommendations at crucial touchpoints in the customer journey, Jacadi achieved impressive results: a 15% increase in revenue from visitors who engaged with these tailored suggestions, and these customers spent 1.7 times more on average than others.
AB Tasty’s innovative, cookie-free technology not only enhanced Jacadi’s customer experience but also ensured compliance with global privacy regulations. This powerful solution is designed to adapt to the unique needs of global brands, making it the perfect choice for companies looking to optimize their e-commerce strategies.
Ready to elevate your online performance? Discover how AB Tasty can help you create high-performing, personalized shopping experiences that drive both customer satisfaction and business growth.
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On The Beach has perfected its personalized messaging by using AB Tasty’s experience optimization platform to speak to its different customer segments, leveraging data-driven decision-making to get more beaches to more people.
On The Beach is a UK travel company specializing in beach holidays. Known for their vibrant and dynamic brand image, they provide hassle-free and affordable beach holiday experiences.
They strive to appeal to a wide range of travelers, offering a wide selection of destinations, accommodations, and activities.
Often highlighting the excitement and joy of beach vacations, their website showcases the company’s commitment to creating unforgettable holiday experiences. By promoting transparency, flexibility, and excellent customer service, On The Beach has established itself as a trusted and sought-after brand in the UK travel industry.
Fine Tuning the Customer Journey
As On The Beach caters to a wide range of customers, it’s important to ensure that their website provides a personalized experience according to each customer’s needs.
Customers start the journey of looking for their perfect holiday, they may often visit a website multiple times before making a final decision and reaching the final stage of purchase.
This means they have new or returning customers coming to their website. The company should be able to show it understands its customers by providing personalized and targeted messaging along the different stages of the customer/purchasing journey.
This is where testing and experimentation become vital as On The Beach finds the right messaging with the highest positive impact on its different user segments. The Conversion Rate Optimization Manager, Alex McClean, explained,
“We’re trying to look at how we can take our different customer types and give them a better, improved journey”.
An example is when they used different badges to recommend holidays to individual segments coming into their site. With the help of AB Tasty, they discovered that new users preferred a recommendation marked “Bestsellers” and that returning users reacted better to “Our pick”, as they already had trust in the brand.
Testing these various types of messages allowed them to determine the right messaging for each user group, ultimately leading to increased bookings.
The Roll-Out of AB Tasty Across the Company
On The Beach understood the advantage of being able to test and learn after seeing the impact that A/B testing has on their business. In this way, after trying simple tests, based on content and product placement, they started to increase the number of tests they did a month while bringing in other team members.
By sharing test results, learnings, and best practices, On The Beach ensured that all departments, including marketing, product development, and customer support, had access to the latest information. This cross-team collaboration enabled the company to make data-driven decisions, implement successful optimizations, and continuously enhance the overall user experience, resulting in increased customer satisfaction and business growth. A real experimentation culture was fostered.
When we first started using AB Tasty we were looking at rolling out maybe five to ten tests a month. But now, as the business has advanced its testing capabilities and more people are getting involved, we’re rolling out 20-30 tests, with buy-in from the whole business
Key Support from AB Tasty
One of the great advantages for On The Beach, as their testing program expands, is being able to learn at speed, as well as the support they receive from AB Tasty’s teams.
With a responsive and knowledgeable support staff, AB Tasty assists On The Beach in setting up tests, interpreting results, and implementing optimizations. They offer timely and personalized assistance, guiding the company through the testing process and offering expert advice on best practices.
Alex explains,
“For us, the real reason that we chose AB Tasty, and what differentiated AB Tasty from the competitors was the level of service that we were offered. We have complete access to developers, really attentive CSMs, It’s really beneficial to keep things moving where we don’t need to go to our development team”
The support from AB Tasty means that On The Beach can leverage and grow at speed. The learnings that are achieved through testing mean they can improve their site experience and conversions, re-iterate, and grow to provide a customer experience that speaks to their audience.
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Cabaïa Boosts Growth with AB Tasty Recommendations and Merchandising
+12.7% Revenue Per User
+9.6%Transactions
Discover how Cabaïa, a pioneering brand in customizable fashion, significantly accelerated its growth by harnessing the power of AB Tasty’s cutting-edge product recommendations.
Faced with the challenge of scaling its e-commerce operations, Cabaïa turned to AB Tasty for personalized, data-driven suggestions that not only enhanced the shopping experience but also drove substantial business results.
By implementing AB Tasty’s advanced algorithms, Cabaïa achieved a 12.7% increase in revenue per user, a 9.6% boost in transaction rates, and a 10% improvement in overall conversion rates.
AB Tasty’s innovative, cookie-free technology played a crucial role in these successes by ensuring that all customer data is processed securely within the browser, meeting the highest standards of privacy compliance. This approach not only guarantees a fast, seamless user experience but also future-proofs Cabaïa’s digital strategy against evolving regulations.
Ready to elevate your e-commerce strategy? Discover how AB Tasty can help you deliver a tailored, high-performing shopping experience that drives measurable results and long-term growth.
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Patyka Boosts Conversions and Enhances UX with AB Tasty
13%Visitors who see recommendations use them
2xUsers of recently viewed products spend 2x as much as other
Discover how Patyka, a pioneer in organic and natural cosmetics, transformed its e-commerce platform with AB Tasty’s personalized user experience solutions. As a leading brand in the rapidly growing organic beauty market, Patyka sought to elevate its online presence to match its esteemed reputation in physical stores.
In 2022, Patyka undertook a digital acceleration project, focusing on optimizing their user experience to increase conversions and sales. By implementing AB Tasty’s intelligent e-merchandising, personalized product recommendations, and automated features like “recently viewed products” and “abandoned cart recovery,” Patyka significantly improved the relevance and fluidity of its customer journey.
The results were impressive—13% of visitors exposed to product recommendations used them, and users of the “recently viewed” products feature spent twice as much as others. Additionally, the automation of manual tasks freed up valuable time for Patyka’s teams to focus on high-value projects, further enhancing brand image and customer satisfaction.
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