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Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

Feature Management
Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

Experimentation
A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

Personalization
Audience management & activation, AI-based segmentation, product recommendations.
Core capabilities
AI and machine learning, data collection, analytics and reporting.
Dynamic Widgets
Pre-configured templates for client-side experiments and personalizations.
Insights
Session recording, NPS widget, pageflow.
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Cluse sees an uplift in transactions with product landing page optimization

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions
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Partner Summit – The future of experience optimization

Building an Experimentation Powerhouse

Playing Your Cards Right In the Virtual Experience Economy
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AB Tasty named in the Forrester Wave: Experience Optimization Platforms, as a contender
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Customer experience blog

Analytics

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

What Exactly Does Customer Experience (CX) Mean? And How Can We Measure It?

February 6, 2020

Introducing New Reports

September 2, 2019

5 Ways To Analyze Your Website Traffic

August 27, 2019

How Cohort Analysis Can Increase Your Conversions

October 24, 2018

Track Single or Multiple Conversions

April 7, 2017

How to Use Qualitative Data to Plan your Next A/B Test

September 4, 2014

Customer experience blog

Analytics

What Exactly Does Customer Experience (CX) Mean? And How Can We Measure It?

Introducing New Reports

5 Ways To Analyze Your Website Traffic

How Cohort Analysis Can Increase Your Conversions

Track Single or Multiple Conversions

How to Use Qualitative Data to Plan your Next A/B Test

2020 was unprecedented. Prepare yourself for what's around the bend in 2021.

A Comprehensive Guide to the 11 Trends
Shaping Digital Customer Experience in 2021

Customer experience blog

Analytics

What Exactly Does Customer Experience (CX) Mean? And How Can We Measure It?

Introducing New Reports

5 Ways To Analyze Your Website Traffic

How Cohort Analysis Can Increase Your Conversions

Track Single or Multiple Conversions

How to Use Qualitative Data to Plan your Next A/B Test

2020 was unprecedented. Prepare yourself for what's around the bend in 2021.

A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021

A Comprehensive Guide to the 11 Trends
Shaping Digital Customer Experience in 2021