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Ease and speed of an all-in-one platform to delight your customers with compelling experiences.

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Feature flagging, progressive deployment, KPI triggered rollback, server-side experiments.

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A/B tests, multivariate, split, multi-page, predictive, bayesian statistics.

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Audience management & activation, AI-based segmentation, product recommendations.

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Customer experience blog

User Psychology

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

7 min read

Decision Fatigue and Its Effect on Website Conversion Rates

Rebecca Hey

December 13, 2019

6 min read

Five Neuromarketing Research Findings in 2019 and What They Mean

Emily Wood

October 15, 2019

7 min read

Anchoring Bias and Its Effects on Decision-Making

Sharanya Manola

June 24, 2019

10 min read

How to Use Psychographics in Digital Marketing

Sharanya Manola

June 3, 2019

8 min read

What is ‘Bias’ And How to Apply it to Web Optimization

Sharanya Manola

May 14, 2019

8 min read

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

Sharanya Manola

April 25, 2019

20 min read

The Role of Psychology in CRO

Ana Aranda Castillo

April 15, 2019

7 min read

How Priming Users’ Expectations Improves Your Website’s UX

Sharanya Manola

February 15, 2019

7 min read

Halo Effect: What it is, Why it Works and How to Use it

Sharanya Manola

February 5, 2019

3 min read

Peak-End Rule Effect: How to Use it to Sell More

Robin Nichols

February 4, 2019

1 min read

How the Isolation Effect Can Boost your Conversions

Robin Nichols

February 3, 2019

2 min read

How to Harness the Bandwagon Effect in Ecommerce

Robin Nichols

February 1, 2019

3 min read

The Barnum Effect: How it Affects Marketing and Conversions

Robin Nichols

January 30, 2019

6 min read

How Marketers Can Overcome Their Confirmation Bias

Sharanya Manola

January 30, 2019

10 min read

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

Sharanya Manola

January 24, 2019

10 min read

Using The Principles of Persuasion to Influence Decision-Making

Sharanya Manola

January 11, 2019

9 min read

Cognitive Biases Definition Plus 6 Powerful Marketing Examples

Julia Schneider

October 29, 2018

4 min read

How the Unconscious Motivates Online Conversions

Robin Nichols

October 12, 2018

8 min read

The Psychology Behind CRO

Robin Nichols

July 20, 2018

6 min read

5 Clever Scarcity and Urgency Examples to Boost your Conversions

Anthony Brebion

June 27, 2018

5 min read

The Science Behind Purchasing Anxiety

AB Tasty

February 28, 2018

6 min read

10 Psychology Tricks You Can Find On High Converting Sites

AB Tasty

June 2, 2016

7 min read

Paradox of Choice: Freedom Overload Equals the Analysis Paralysis

AB Tasty

October 19, 2015