Product recommendations. Customization. One-to-One Marketing … you’ve probably been hearing a lot of buzz like this – all surrounding the notion of ‘Personalization’. For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales.
For those of us visual learners, we decided at AB Tasty to break down this far-reaching trend of ‘Personalization’ in our latest infographic, ‘Unpacking Personalization’:
So, You Want To Learn More About Personalization?
There you have it – a bird’s-eye view in numbers of why CX specialists are opting for personalization techniques, what this truly implies, and the benefits. Want to learn more? Here’s some further reading:
A/B Testing + Personalization
Did you know that, in many ways, A/B Testing and website Personalization are a match made in heaven? Our ebook ‘Perfecting Personalization’ explains it all.
Personalization from a UX perspective
Our interview with two of AB Tasty’s UX designers sheds light on how to understand and improve website personalization techniques from a user experience perspective. Read here.
Customization vs Personalization
Still unsure of the difference between customization and personalization? We’ve got two great reads to help you out – one focusing on why Millennials are a perfect fit for both, and the other opening up a wider discussion of the two techniques.
At our last London event, CRO on Tap, three Conversion Rate Optimization experts shared their top tips about putting in place a personalization strategy. Get the low-down.
Limits of Personalization
It would be too good to be true if there weren’t a few caveats regarding personalization – and most have to do with privacy and data security. Check out Mailjet’s tips for GDPR compliance when it comes to email and website personalization, as well as a guide to making sure your personalization campaigns never get too creepy.