Forrester names AB Tasty a leader in Feature Management and Experimentation

Forrester recently ranked AB Tasty as a Leader in The Forrester New Wave™: Feature Management & Experimentation, Q2 2021 report.

AB Tasty received the highest scores in the feature management, experimentation, audience targeting, security and privacy, architecture and vision criteria.

That’s why leading companies like Klarna, Treatwell and rely on Flagship by AB Tasty to enable market-leading value delivery.

Packed full of features

AB Tasty Feature Experimentation and Rollouts (previously known as Flagship) is not just a feature management solution for developers. We’re also a top-notch experiment platform that suits product and marketing needs.

Feature flag as a Service

Control all your feature flags in an easy to use web dashboard. Update flags with no need to change the code and re-deploy.

Feature management templates
Reusable templates to speed up use cases implementation.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Smart Decision API
Our API will take the decision for you, who should see what, based on our proprietary Multi-Armed Bandit algorithm.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From client to server-side, we’ve got you covered.
Support for web, mobile apps, IoT
Control your feature release on any environments: mobile native applications (iOS or Android), SPA, e-commerce websites, connected devices…
Experience continuity

Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users.

Instant updates
Update your native mobile application without waiting hours or days for store validation.
Phased rollout
Gradually release features while keeping a closed eye on metrics you care about.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.

Kill switch

Wrap new or risky behavior with a flag. If something goes wrong or crash your app, shut it off quickly with a single click.
Premium local support
Benefit from bespoke onboarding and support from our Customer Success Managers and Technical Solution Engineers.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
ISO 27001 certified
We believe in trust and security. We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Still not convinced?

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