AB Tasty's Articles on CRO

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Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

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7 Tips for Implementing A/B Testing in your Social Media Campaigns

A/B testing has been around for decades, even before the advent of the internet or social media. In fact, it … Read more

Buyer Persona

How Creating Personas Can Help You Personalize Your Website

Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.

Urgency Marketing

5 Clever Scarcity and Urgency Examples to Boost your Conversions

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

How Does Page Speed Really Affect your Conversions

How Does Page Speed Really Affect your Conversions

Page loading time directly affects conversions, page views, CPC, SEO and direct revenue. Learn more.

How SEO and CRO complement each other

How to Improve your Conversion Rate Using SEO

SEO and CRO complement each other very well: traffic at all costs doesn’t make sense, it’s all about gaining qualified visitors with a purchase intent.

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How to Effectively A/B Test your Content Headlines

Headline testing consists in creating several title variations for the same article in order to find out which one performs the best in terms of shares, average reading time, click-through rate, bounce rate…

Complete guide to A/B test your email campaigns

A Beginner’s Guide to A/B Testing your Emails

Using A/B tests in your email campaigns, you’ll be able to craft tailor-made emails that will fit your prospects and generate more engagement. Learn more.

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How A Customer Journey Map Can Help You Improve User Experience

The point of a customer journey map is to understand, as clearly as possible, what a customer will encounter when using your service.

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New Commissioned Study by Forrester Consulting: Identifying CRO Leaders

94% of firms say their CRO (conversion rate optimization) initiatives have increased customer satisfaction, according to a commissioned study conducted by Forrester Consulting on behalf of AB Tasty. Reserve the study now to learn more.

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6 Unconventional Ways to Boost Your Site’s Conversion Rate

Some website conversion rate tips have been repeated a million times: E.g., Include as few form fields as possible, offer … Read more

Usability and User Testing

A Beginner’s Guide to Usability & User Testing

Design products and services that truly answer needs and fit customers’ expectations, with iterative design processes and usability testing.

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The Definitive Guide to Creating Perfect Product Listing Pages in 2018

Product listing pages are the results of either category pages or internal searches. They play a huge role as a “catalogue”. Learn how to optimize them.

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10 Best Practices for Shopping Cart Page Optimization

Learn how to optimize your shopping cart page and reduce shopping cart abandonment with best practices from top e-commerce websites.

How to maintain Google search rankings while a/b testing your page

How to A/B Test Without Jeopardizing your SEO Efforts

Learn how to effectively run an A/B test without ruining your traffic acquisition efforts and impacting your organic search rankings.

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How to A/B Test your Landing Page: a Step-by-Step Guide

Follow this step-by-step guide to learn how to run A/B test on your landing page with tips from CRO experts.

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Hook Your Audiences With Ready-To-Use Widgets

Personalizing the user journey allows for better engagement, higher conversion rates and increased revenue – as well as a better … Read more

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What Lies Behind Website Optimization?

Website optimization encompasses different marketing and technical skills, that range from search engine optimization to customizin user experience through page speed optimization. In this article, we take you through the basics of website optimization.

Landing Page Builders

The Best Landing Page Builders in 2018

Want a DIY solution to create customized landing pages? Landing page builders help you to create high converting pages from scratch or with the help of a few templates. Here is our selection of the most commonly used softwares.

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10 Examples of Successful Ecommerce Product Pages

Let’s examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you can get inspiration from.

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Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

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AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale

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How to Write a Good Value Proposition

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.

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How to Segment your Visitors?

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.

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How to Define and Track your KPIs

We’ve all heard of KPIs (Key Performance Indicators) – but do we know how to define, measure and implement them? Can we accurately distinguish them from OKRs? Find out about all this and more in our latest article.

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Consent In Website And Email Personalization: How To Do It Right

With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.

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3 Personalization Experts Share Their Top Tips

CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.

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Tactics To Boost Your Ecommerce Conversions

What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the anwsers to all these questions and more.

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Customization vs Personalization

The terms ‘customization’ and ‘personalization’ are often thought to be the same. While they do overlap, they actually represent two distinct customer experience strategies. Learn what they are and why they’re essential for good CX.

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Improve the Speed of your Web Pages: Launch your Tests without jQuery

AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.

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The Science Behind Purchasing Anxiety

When shopping online, do you ever get this nagging feeling, a little hesitation before you click ‘buy’? That’s called ‘purchasing anxiety’, and it’s a big e-commerce concern. This article takes a look at what lies behind ‘purchasing anxiety’.

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Understanding Bounce Rate to Improve It

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.

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How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.

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The Pros and Cons of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and cons of multivariate testing, so you can decide if it’s the best pick for you.

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4 Ways Analytics Data Can Boost the Impact of Your Tests

Analytics and A/B testing: It’s a match made in data heaven. Just like Tom and Jerry, Simon and Garfunkel, or … Read more

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A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.

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How to Formulate a Strong A/B Test Hypothesis?

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to identify the real problem at the source of poor performance and then establish a hypothesis that could be at the root of the problem. This article will show you how.

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Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.

10 techniques to reduce shopping cart abandonment

10 Techniques to Reduce Shopping Cart Abandonment

Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can.  Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.

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Understanding Shopping Cart Abandonment

You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’  What happened and why?

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Recommendation vs Personalization

Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.

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Last-minute ways to personalize your site for Valentine’s Day

Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.

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Above the Fold vs. Below the Fold: Does it Still Matter in 2018

How to use above the fold when designing your website. How to make sure visitors see the most important content instantly & when it is not relevant.

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Revenue Per Visitor: Definition, Formula & Best Practices

Discover the advantages of revenue per visitor & how RPV can help produce better customer experiences & greater sales for e-commerce businesses.

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Client and Server-Side A/B Testing – The Best of Both Worlds!

We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.

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The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?

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In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced

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How to Improve Click Through Rate

Improve your click through rate & get the most out of your online ad campaigns, Best practices for CTR & cost-efficient ad campaigns.

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The Complete Guide to Generating Leads on Your Landing Page

Landing pages are often used to generate quality leads. Check out our advice for improving their converion rate by perfecting your calls-to-action, your value proposition and your forms.

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Landing Page Optimization: Best Practices

Conversion Rate Optimization is absolutely essential. Discover 20 tips for optimizing your landing pages, better converting inbound traffic and maximizing the ROI of your ad campaigns.

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7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts, university lecturers and even CEOs.

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The Group Beaumanoir reflects on their experience with AB Tasty

The Group Beaumanoir decided to put a Test and Learn approach at the heart of their digital strategy. Digital Optimization Manager Pauline Le Rat explains why they chose AB Tasty and walks us through their campaign strategy and deployment.

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How to Make People Click on your Call-to-Action?

We’ve all heard of CTAs…but do we really understand why they work? Can we make our call-to-actions even more effective? Here are tips and examples of totally clickable CTAs for curious marketers

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Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as well as their similarities and differences.

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The E-commerce Conversion Funnel Survival Guide

What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel – help you boost sales?

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Examples of the Best Landing Page Designs in 2018

Finding design inspiration for your next landing page can be tough. To help you out, we’ve selected ten modern landing page design examples that convert.

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How to do Personalization Without Being Creepy

Don’t creep out your website visitors. Read on for tips on how to do personalization…without crossing the line.

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Last-minute ways to personalize your site for the holidays

At AB Tasty, our mission is to empower marketers with actionable data. There’s perhaps no other time during the year … Read more

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10 Best WordPress Landing Page Templates

You use WordPress, and you want to attract visitors and convert them into leads and customers. One of the big advantages of WordPress is the large variety of templates that you can use for your landing pages. Check out our selection.

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Take Back the Reins of your Marketing Campaigns with our New Template Library

AB Tasty announces its new template library, helping marketers get back in control of their website and create their own campaigns – no IT needed!

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How to Easily Boost your Average Order Value?

Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.

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What is a Heatmap and How Can it Help You Improve Your Website?

Learn about how heatmap helps you identify areas of improvement on your website, enabling you to boost conversion rates.

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Calling all single page applications: a universal A/B testing solution is here!

There’s a consensus: now is JavaScript’s moment to shine. As 2017 comes to a close, we’ve been hearing a lot … Read more

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AB Tasty Reaches a New Milestone in Optimizing UX for Dynamic Websites

A/B testing and user experience personalization for dynamic sites using React JS, Angular.js, Ember.js or Vue.js

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Optimizing your website for mobile just got a whole lot easier

In this day and age, it’s all mobile everything. With over 60% of search traffic coming from mobile, it’s imperative … Read more

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How to Create the Perfect Landing Page?

The goal of a landing page is to convert visitors, or collect information to use later for marketing or sales purposes. A good landing page is made up of a few well-defined characteristics that distinguish it from just another web page or blog article.

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15 Free Bootstrap Landing Page Templates

Looking for Bootstrap landing page templates? We’ve chosen 15 great examples, so you can quickly start creating killer landing pages that convert.

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Bye Bye Bounce Rate! Boost Your Dmexco Landing Page Last Minute

You never get a second chance to make a first impression. In fact, it takes a tenth of a second … Read more

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Preview your mobile-first campaigns with our new responsive editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.

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What Door Design Can Show Us About Website Usability

Let’s take a minute to talk about doors. Doors don’t seem very complicated to use, right? You push, you pull, … Read more

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How Vote Leave used data science and A/B testing to achieve Brexit

Until recent years, a politician’s chances of winning an election could be predicted, largely, based on one decisive element: the … Read more

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How does Artificial Intelligence generate employment?

⇒ Biography Hubert Wasser is a data analysis engineer. After spending 10 years at ESIEA (Paris Engineering School) teaching algorithm and … Read more

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How UX Improvements Can Help you Increase your Conversions

Optimize your user experience to improve your chances of conversion Part 2 Think of user experience (UX) like this: it is … Read more

E-commerce Goals

E-commerce: do you have all the data you need to get started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

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Optimize your UX to Increase your Chances of Conversion

Optimize your UX to increase your chances of conversion Part 1   User experience and CRO: a match made in … Read more

Session Replay

Our brand new Session Recording feature is here

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

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How to Avoid Flickering in A/B Tests

Flickering, also called FOOC (Flash of Original Content), is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

Product Updates

Track Single or Multiple Conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

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Colors and Fonts: What Drives Conversions

Editor’s note:  This is a guest blog by George Mathew. Often ignored, colours and fonts can have a major impact … Read more

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Why wait for your visitors to leave before remarketing?

Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more

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What does a Data Scientist think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

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AB Tasty now natively integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

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AB Tasty acquires session recording tool Nirror

Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more

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A/B Testing: Different Tools, Different Results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their A/B test results compared to those displayed … Read more

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How To Treat Your Users As Individuals

Having high quality content or good products on your website is a good basis for getting in touch with potential … Read more

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15 Ways to Drastically Improve Your B2B Conversion Rates

Selling to a business isn’t drastically different from selling to a consumer. They’re both people after all. The big difference … Read more

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3 Critical Ingredients for Successful A/B Tests

AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeon’s law states that … Read more

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A/B testing technology: how to measure the impact on site speed

This is my personal response to a study done by ConversionXL. Rémi Aubert, CEO at AB Tasty. Context On May 18th, … Read more

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Time to Put Your Live Chats to the (A/B) Test?

AB Tasty’s note: this is a guest post by Sawaram Suthar, Head of Marketing atTagove.com, a live chat provider. Live … Read more

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10 Psychology Tricks You Can Find On High Converting Sites

AB Tasty’s note: this is a guest post by William Sarto, marketer and content specialist at GoHunters. The key to success in … Read more

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7 Strategies to Inspire, Engage and Convert Mobile Users

Editor’s note: This is a guest post by Rick Riddle. By 2015, 65% of American adults owned a smartphone. And … Read more

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7 Ways to Create Higher Converting A/B Test Ideas

AB Tasty’s note: This is a guest article by Rich Page, conversion rate expert and author of two books on … Read more

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Deliver Better User Experience Through Weather Based Personalization

Customise online user experience based on geographic location and quickly react to weather changes.

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5 Quick Tips to Fix a Homepage that is Killing your Conversion Rates

A first impression can be lasting, so a website home page, where lots of customers have their very first contact with a … Read more

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5 A/B Test Case Studies and What You Can Learn From Them?

How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

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Should retailers include a Facebook login button?

According to the Baymard Institute, an average of 69% of website visitors abandon their purchase. This sudden change of intent is … Read more

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Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

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How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

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Paradox of Choice: Freedom Overload Equals the Analysis Paralysis

In western countries, freedom is said to be synonymous with welfare. When it comes to purchasing, freedom of choice is … Read more

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DMPs And Content Personalization: Together At Last!

With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more

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After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

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6 Tips to Build the Ultimate Mobile Checkout Process

Editor’s note: This a guest post by Clarissa Amaral who is responsible for conversion optimization at Paymill. Ever since the introduction of … Read more

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6 A/B Testing Practices that are Guaranted to Fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more

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How can you improve your SEO using A/B testing?

I apologise in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

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A/B, Split or Multivariate Test: How to Choose the Right One?

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

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Bayesian Statistic for A/B Testing – Statistics Suited to your Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more

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Top 20 of the Best Landing Pages for Lead Generation

20 beautiful yet effective templates which will help you build the perfect optimized landing page for lead generation.

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Expand your Optimization Scenarios by Using a Tag Manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more

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User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more

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Increase the Visibility of CTAs with Stick on Scroll Plugin

What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more

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Countdown plugin to play on urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

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How Long to Run an A/B Test?

How long should an A/B test run before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?

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Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

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AB Tasty introduces the first open plugin platform for A/B testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

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AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

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How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation.  In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.

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Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

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Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

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Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more

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AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

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AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last trade fair we attended: why use … Read more

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How to Efficiently A/B test with AB Tasty and KISSmetrics

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more