Powerful AI capabilities
Never lose a single conversion. Dynamic traffic allocation, based on Thompson sampling, automatically sends all visitors to a winning variation once it’s statistically reliable. Maximum results, minimal effort.
Ready for scale
Robust data collection
Built for scale
Our infrastructure is powered by Google’s Cloud Dataflow, Cloud Pub/Sub, Cloud Storage, and Cloud SQL to process over two billion events per day. We’re collecting data with BigQuery, and support real-time data availability.
Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.
Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discovered that larger CTAs had a significant impact on traffic.
During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7.5K in transactions and provided insights on shopping behavior during this period.
Best Western ran a website personalization campaign using AB Tasty to encourage visitors to become members, use their accounts, and to take advantage of relevant discounts.