Turning Insights into Actions: Using Data to Drive Experimentation


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We were part of the Searchmetrics Digital Summit and presented the topic „Turning Insights into Actions: Using Data to Drive Experimentation“. Register to view the replay, where Elef addresses these main questions:

  • How can you use insights to create test ideas?
  • How do you spot the right takeaways from a report?
  • How can you use these metrics to gain momentum in your experimentation strategy?


  • Elef Kousakis
    Sales Team Leader
    AB Tasty
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