Retail is a crowded industry. Nowadays, consumers have various options and use multiple devices when shopping. The customer journey has become a blend of physical and digital touchpoints, and for retailers to thrive in this market, optimization is key.
We compiled 10 crucial tests for retailers to try to boost conversions online and across devices. These experiments can serve as a kickstart, roadmap, or source of inspiration, but ultimately show the necessity of a test and learn mindset to optimize the omnichannel user experience.