As retailers continue to refine their service, delivery, and data-driven personalization efforts, presentation has become a new competitive field in 2019—and it will never be more critical than during the holiday retail surge.

Retailers will transform customer engagement into a holistic user experience, implementing not just the latest technologies but adopting new and novel ways to showcase their products and individualize their brands.

But how are those experiences building excitement and enhancing how customers identify with their products? In this year’s eTail Holiday Report, we’ll uncover the most effective and widely adopted product presentation and content tools that will drive this year’s holiday sales.