A/B Testing 101
Incorporating A/B testing into your conversion optimization strategy
Conversion rate optimization has become a key practice for any e-commerce, media or lead generation website. Among CRO's most frequently used techniques is A/B testing.
Relatively simple to put in place and data-driven, A/B testing is an excellent way for marketers to continuously improve their on-site conversion rates - and therefore make more revenue from the same amount of traffic.
Perfect your A/B Tests
This 101 guide will introduce the basic concepts behind A/B testing, and walk the reader through how to set up, manage and analyze A/B testing campaigns. From the initial user insight that leads to a great test idea, to implementation, results analysis and final impact on KPIs, this guide will get you up and running in no time.
How to generate more revenue from a consistent level of traffic
Where to look for A/B testing ideas that boost your KPIs
Step by step how to set up, run and evaluate A/B tests
How to prioritize which A/B tests to run first
The way statistics drives A/B testing platforms
Common website elements our clients test