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A/B Testing 101

Incorporating A/B testing into your conversion optimization strategy

Conversion rate optimization has become a key practice for any e-commerce, media or lead generation website. Among CRO's most frequently used techniques is A/B testing.

Relatively simple to put in place and data-driven, A/B testing is an excellent way for marketers to continuously improve their on-site conversion rates - and therefore make more revenue from the same amount of traffic.

Perfect your A/B Tests

Sneak Peek

This 101 guide will introduce the basic concepts behind A/B testing, and walk the reader through how to set up, manage and analyze A/B testing campaigns. From the initial user insight that leads to a great test idea, to implementation, results analysis and final impact on KPIs, this guide will get you up and running in no time.

You'll learn:

  • How to generate more revenue from a consistent level of traffic

  • Where to look for A/B testing ideas that boost your KPIs

  • Step by step how to set up, run and evaluate A/B tests

  • How to prioritize which A/B tests to run first

  • The way statistics drives A/B testing platforms

  • Common website elements our clients test

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