feature management

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster. Centralizing all your feature deployments and experiments on one dashboard enables product and engineering teams to stay agile.

Innovate faster with less risk

How can product teams innovate and ship faster, while minimizing risk and maximizing outcomes?

Engineering teams

Product teams

Feature flagging
with Flagship

Managing feature flags on complex and multiple environments can get tricky. With Flagship, organize your flags in any way and create any flag type: Boolean, true/false, number or string. Quickly see which segments are exposed to what flags, and their corresponding results. Scale at the pace of your ambition.

Progressive deployment and KPI triggered rollback

Set deployment intervals to automatically rollout your features over time, and monitor their reception with associated KPI's. Hit a snag? Deployment automatically rolls back when KPIs dip below a certain threshold. Minimize risk - and headaches - for your team.

Our SDKs

AB Tasty supports your API and SDK strategy. We deliver everything you need for experimentation, personalizaiton, and feature management, leveraging CDN's all over the world and enabling a bucketing or API approach based on edge location.

Server side experimentation & personalization

Target specific audiences using personas, create an unlimited number of scenarios using any combination of segment criteria, and rollout or personalize feature experiences.


Select from any criteria (persona keys) to identify user segments. For iOs and Android SDKs, automatically import pre-determined key values, simplifying segmentation.


Choose what you want to test and the number of variations to track. Iterate based on live user feedback and selected KPIs. Identify your winning configurations with sound data and deploy for general availability. Build better products, faster.


Create unique product experiences for any subset of your audience. Using feature flags, deploy personalized configurations on any audience segment and test the impact with defined KPIs.

Dynamic allocation

Dynamic allocation, powered by our Decisions API, when activated, enables Flagship to identify the “winning” configuration and display that version to your defined target segment.

Learn about dynamic allocation and AI powered functionalities

Performance reports & KPI tracking

Keep track of your feature management strategy by setting KPIs on all your tests and deployments on Flagship. Track adoption, results of A/B tests and personalizations across across audience segments. Monitor deployment success metrics and empower your devops teams with data insights and control on deployment strategy.

Optimize experiences on every device

Consumers don’t live in silos. Optimize across all devices, from desktop to mobile app to connected devices.

Use cases

Speed up deployment with less risk

We want to be quicker and more efficient in our releases, without increasing any risks. Flagship lets us do this thanks to the different functionalities available in the platform, as well as the advanced experimentation to optimize our product.

Alexandre Duarte
Alexandre Duarte
Head of Product