Magic
Makers

It's time to reveal the magic behind our success: The AB Tasty dream team of product, marketing and engineering experts — aka the Magic Makers

A little magic can go a long way

At AB Tasty, we’re product designers, software engineers, awkward dancers and so much more. We’re also firm believers that every person has a little magic within them.

That’s why we’re pulling back the curtains for a big reveal: AB Tasty’s Magic Makers. Let’s hear personally from the experts on how they use their magic to advance the world of experimentation.

Leverage widgets to take advantage of an Internet user’s intention to buy by proposing additional products or services and highlighting the benefits they will gain adding more to their basket.

Give visibility with a
progress bar

Decathlon

The progress bar is a great feature that fits many use cases with an immediate and visual impact on your web visitors and requires very little action on your part. They can be informative, such as providing information about a customer’s progress through a checkout flow, or increasing the size of the shopping cart by offering free services, gifts or discounts above a certain purchase amount. Decathlon was able to easily leverage progression by indicating the amount remaining needed to qualify for free shipping, with great results.

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transaction rate

Automatically scroll to important part

Livy

To ensure that customers consult important elements of your pages like similar products, you can set up automatic actions such as automatic scrolling to a section of a page or automatic clicks on elements. This way you can be sure that your visitors will have access to what you want to display. In the case of Livy, they had set up an automatic scroll to the similar product section by clicking on the CTA “add to cart”. They managed to increase their average cart size easily and without any coding with this simple tool.

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Transactions on all devices

Promotional pop-up for non subscribers

HKBN

The pop-in widget can play many roles; and, with the right segmentation, it becomes a powerful asset to offer a targeted promotion and maximize the chances of increasing the size of your customer’s basket. HKBN, for example, used this tool to motivate broadband plan subscribers to upgrade their plans by offering a targeted promotion. This is one of the many uses they have made of our services and that have helped them achieve incredible results.

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Sales thanks to our cross-sell/up sell services
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Hubert Wassner

Chief Data Scientist

Hubert takes data very seriously. With over 20 years of experience under his belt, Hubert uses data to help companies make better decisions. Hubert also has a personal blog on — you guessed it — data.

Aaron Stillman

Director of Product Marketing

Aaron has been spearheading product marketing teams in the SaaS space for over a decade. Originally from New York, he now resides in Luxembourg.

Bettina D’Ávila

Senior Product Designer

A designer, drummer and music lover, Bettina has more than eight years of experience in UX and product design. Based in Paris, Bettina combines her love of UX with social empowerment initiatives.

Julie Dumont

Head of Product Experience & Design

Julie’s passion lies at the intersection of product design, customer experience and good food. She dives into each lane with the same mindset: To always cook up a solution.

Discover more Magic Makers

“The inspiration for our ideas is, and always will be, the user.”

Julie Dumont
Head of Product Experience & Design

“The key is to communicate as much as possible. We will solve a lot of pain points if we manage to be the middleman.”

Bettina D’Ávila
Senior Product Designer

“Every great data scientist needs curiosity because you have to focus on different aspects of the problems to be able to solve them correctly.”

Hubert Wassner
Chief Data Scientist

“The best way to understand how your customers are experiencing your brand is to experiment, fail, succeed and continuously do this.”

Aaron Stillman
Director of Product Marketing

Our mission

Today’s customer journey is complex. That’s why we help companies optimize every step of the way. In the past decade, we’ve upended the digital optimization space by equipping our clients with the most efficient tools for testing and personalizing across any sector.

Life at AB Tasty

Our culture is a mix of magic and talent. We believe that every employee brings a little magic to the table — and makes our office a wonderful place to work.

A new batch of Magic Makers interviews are coming soon

Until then, become a Magic Maker by joining the dream team!