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AB Tasty Appoints Four New VPs, Strengthening Marketing, Sales and Client Strategies

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AB Tasty, Europe’s leading, all-in-one CRO platform, is strengthening their executive team in Europe with the appointment of Joseph de Villèle, Frédéric Nahon, Ombeline Blondel de Joigny and Thomas Hussenet, as Managing Director, VP Sales, VP Marketing and VP Client, respectively, for the EMEA region.

The scale-up continues to develop internationally, with the opening of offices in each region of the world, in order to respond to client requests in any time zone. After AB Tasty’s CEO Alix de Sagazan moved to New York, it became necessary to strengthen the company’s marketing, sales and client departments for the European market by recruiting VP profiles to lead these strategically important teams.

The aim is to consolidate the company’s activities and create a European leadership base by recruiting senior profiles well-versed in the CRO (conversion rate optimization) market and its evolution, as well as in client needs and challenges. The arrival of Joseph de Villèle, Fréderic Nahon, Ombeline Blondel de Joigny and Thomas Hussenet signals a new stage in the strengthening of AB Tasty’s executive team, which is responsible for guiding the company as it continues its fast-paced growth.


headshot Joseph de Villèle Joseph de Villèle worked previously at Arkadin as Director of Online Business. He spent ten years working to exponentially grow the company, especially in Europe. Named Managing Director, EMEA of AB Tasty, today he is in charge of expanding AB Tasty’s market share in Europe and of supervising the company’s strategy deployment, ensuring the scale-up attains its ambitious goals.
Headshot Frederic Nahon With 15 years of experience managing international businesses undergoing rapid expansion, Frédéric Nahon is responsible for building and deploying the commercial strategy driving the EMEA Sales department.
Headshot Ombeline De Joigny A Marketing, Communications and Sales expert in the software industry, Ombeline Blondel de Joigny joined AB Tasty as VP Marketing. Her main responsibilities include strengthening the marketing strategy, developing the product marketing vision, and accelerating marketing and communications activities for the EMEA region.
Headshot Thomas H After serving 7 years in the French military for the Department of Defense, Thomas Hussenet worked 8 years as an International Program and Project Manager at Murex, before joining AB Tasty as VP Client EMEA. He will be particularly focused on managing the Customer Success Manager teams and developing the entire customer relationship strategy.

“As we continue to grow internationally, it has become crucial for Rémi and myself to surround ourselves with experienced leaders to manage this rapid expansion. We are very happy with these strategic hires. Each person brings an expertise that is a real added value for AB Tasty. They have a clear vision of the kind of transition that needs to take place in terms of the product, the market and our clients, in order to grow our business, but also to strengthen AB Tasty’s image worldwide.”

– Alix de Sagazan, Co-founder of AB Tasty.

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