Looking for an Optimizely alternative?
Meet AB Tasty

The best alternative to Optimizely pricing

CRO Software Comparison

AB Tasty
AB Tasty
Google Optimize
Google Optimize
Adobe Target
Adobe Target




Dedicated Local Customer Success Managers
Optimize 360 only
Online support (chat, email)
Certified Partner Network

User Insights

Session RecordingIntegration with Hotjar
NPS Surveys
Custom SurveysIntegration with Google FormsIntegration with Hotjar

Client-Side Testing

A/B/n Testing
Split Testing
Multivariate Testing
Funnel Testing
Multi-Armed Bandit Optimization [?]
In Beta
Responsive Editor
Behavioral Targeting
Enterprise plan only

Server-Side A/B Testing

Testing API
Mobile App Testingvia Firebase


Personalization Capabilities
Enterprise plan only
Template Library [?]
Product & Content Recommendations
Enterprise plan only

Premium plan only

Third Party Integrations

Web Analytics
GA only
DMP, CRM & Data Onboarding Audiences
Enterprise plan only
GA audiences and
Optimize 360 only

Watch how we differ from Optimizely


Why our customers chose AB Tasty

Matt Sparks

Matt Sparks

eCommerce Optimization Manager @AshleyFurniture

AB Tasty is Delicious!  It has great graphical user interface, fantastic support, great pricing structureand we are able to work on almost all dynamic content through GUI.

Sylvain Duthilleul

Sylvain Duthilleul

Web Analyse, AB testing & Customization @Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

Javier Gomez de la Mata

Javier Gómez de la Mata

Ecommerce Manager @Fleurop Interflora España

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

Francois Ducreux

Francois Ducreux

Digital Operations Project Manager @Cartier

AB Tasty is the perfect tool to make educated decision about your website. The tool is easy to handle and understand, the support is very responsive and helpful. We tested new features very easily which allowed us to improve our main KPI, with very clear results.

Sylvain Marbach

Sylvain Marbach

Director of Innovation @SNI Editions

If you plan to become a heavy user of A/B tests to optimize your business, I strongly recommend ABTasty over other solutions. It has the greatest ROI for sure. We increased our conversion rate on lead generation pages by more than 22% and our ratio of recurring/one-shot donations for a non-profit organization by 285%.

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8 reasons to switch from Optimizely to AB Tasty

Build Campaigns on Actionable Insights

Successful optimization tests always start with good ideas...and to have good ideas, you first need relevant insights. AB Tasty’s built-in video session recording, heat mapping, NPS and page flow analysis capabilities let you see firsthand how users are experiencing your site. Quickly identify true points of friction and build testing roadmaps that yield superior returns. Can Optimizely do that?

Improve Team Collaboration

Even the best CRO teams are only human. Without a clear project management system, it can be easy to lose track of who is doing what - at the expense of your campaign’s efficiency. AB Tasty’s integrated, customizable planning system lets you centralize, delegate and streamline testing processes, for near super-human results.

Marketers - Not IT - Drive Campaign Implementation

There’s nothing more frustrating for a marketer than having to wait on their tech team to deploy a campaign. However, AB Tasty was designed with real-world, autonomous marketers in mind. Get your hands dirty with our visual editor and library of ready-to-use templates for building sophisticated campaigns - without needing to write a single line of code. Make the best use of your time and focus on discovering what makes your audience tick.

Make Fast, Data-Driven Decisions

Reliable data is the backbone of any CRO solution. But not all platforms make that data easy to interpret. AB Tasty relies on Bayesian statistics, a method which makes it crystal clear what the gains of an A/B test will be in real-world conditions. No more guessing or nasty surprises. Plus, you’ll realize right away if a test isn’t working, so you can shift traffic to winning versions or others tests. Keep track of all your results with real-time reports.

Seize Every Opportunity

Website traffic is a valuable asset. Don’t waste a single visit! AB Tasty’s Dynamic Traffic Allocation feature automatically sends visitors to outperforming variations - as well as diverting traffic from a poor-performing one. Smart reports automatically highlight positive outliers, or segments of visitors that react particularly well to a test. Use these segments to create a personalization campaign for an ultra-relevant web browsing experience.

All-in-one Platform

Juggling a handful of CRO tools inevitably leads to frustration, inefficiencies and muddled data. AB Tasty’s suite of insight, testing and personalization tools - not to mention our ready-to-use marketing campaign templates - means you can design a 360 degree optimization campaign, all within one interface. Unlike other tools, you don’t have to deploy additional resources or rework your current organization. Can Optimizely say the same?

Expandable Consulting Services

A good consultant will anticipate a client’s needs, without getting in their way. AB Tasty designed their consulting team to fit their customers: some will work almost autonomously, and others will experience maximum results with a full-service package. Comprehensive onboarding training, continuous consulting services and a two-person team dedicated to your campaigns are just some of the services available to AB Tasty customers. More often than not, two minds are better than one.

An Ever-growing Ecosystem

Effective CRO platforms don’t work in a vacuum. That’s why AB Tasty continues to build an ever-growing ecosystem of partners and third-party integrations. Keep working with your preferred web analytics, DMP, CRM, CMS and TMS tools for even more sophisticated campaigns and seamless CRO experiences.