Best Alternative to Optimizely: Pricing, Features, Support

Don't settle for second best

Hundreds of international fast-growing companies trust AB Tasty over Optimizely for their CXO needs.
Looking for an alternative to Optimizely? Here are the main reasons why AB Tasty is a leader in customer experience optimization — making us the right choice over Optimizely.

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Choose a top-rated solution across multiple categories

AB Tasty consistently ranks as a leader in G2 Crowd, an independent user reviews platform. Check out how AB Tasty is superior to Optimizely in A/B testing, personalization and feature management.

G2 Grid® for A/B Testing Software

AB Tasty takes the lead on user satisfaction ratings

Quality of support

93%

Ease of use

88%

Ease of admin

91%

Ease of doing business with

93%

Segmentation

86%

Mobile optimization

85%

QA testing

87%

API integrations

85%

Quality of support

84%

Ease of use

86%

Ease of admin

83%

Ease of doing business with

80%

Segmentation

83%

Mobile optimization

82%

QA testing

76%

API integrations

80%

Client-side and server-side testing
for beginners and experts

SPA compatible platform for client-side testing and personalization
A/B, multivariate, split and predictive testing
Advanced audience segmentation
Easy to use for all levels of technical expertise
WYSIWYG editor to create variations in seconds
Library of ready-to-use AI-based widgets
Bypasses the need to go through tech teams

Platform for server-side testing and personalization
Built for developers and product managers
Optimization for mobile apps or any connected device
Extra-precise control over changes and performance
Progressive feature rollouts
Feature management with flags
KPI-triggered rollback

Benefit from agency expertise and partner integrations

Easily plug in AB Tasty with your current technology stack and harness the power of your data via AB Tasty to deliver a better customer experience.

Benefit from a 360-degree perspective to optimize every facet of your digital strategy, thanks to our network of world-class partner agencies that can complement your in-house team.

We don't compromise on features

AB Tasty’s best-in-class customer experience optimization platform delivers on all fronts — from feature sets to customer support. See how we take the lead over Optimizely.

AB Tasty vs. Optimizely Feature Comparison

AB Tasty's CXO Feature List

AB Tasty vs. Optimizely Feature Comparison

CXO Software Comparison		AB Tasty	Optimizely
Services	Follow the sun support
Services	Local teams and dedicated Consultants
Experiments	A/B Testing
	Split Testing
	Multivariate Testing
	Multi-Armed Bandit Allocation
	QA Mode and Preview
	WYSIWYG Editor
	Code Editor
Widget Library
Personalization	Audience Creation and Management
	Audience Templates
	Campaign Prioritization
Targeting Engine	Browsing Behaviour
	Purchase Behaviour
	Content Interest
	Engagement Level or Likelyhood to Purchase
	DMP, CRM, CDP Connectors
Reporting	Filters
	Confidence Interval
	Transactional Data

See how we stack up against other vendors

AB Tasty's CXO Feature List

A team of CXO experts ready to help

Maximum ROI

Our CSM will ensure the best possible ROI out of your campaigns, whether you're new to CXO or an expert

Customer experience optimization

Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance

Customer success manager

Collaborates closely with clients to ensure seamless use of our platform and high-ROI experimentation

Key account manager

Ensures AB Tasty exceeds expectations by building a day-to-day relationship with our clients

Partner success manager

Works with agency and tech partners to provide the right level of knowledge transfer for client success

Technical support engineer

Helps set up tests, maintain quality assurance and can code more advanced campaigns if needed

Leading enterprise companies trust AB Tasty

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.

Ready to see
AB Tasty in action?

Choose a top-rated solution across multiple categories

AB Tasty takes the lead on user satisfaction ratings

Client-side and server-side testing
for beginners and experts

Benefit from agency expertise and partner integrations

CXO Software Comparison

Services

Experiments

Widget Library

Personalization

Targeting Engine

Reporting

Personalization

Feature Management

Enterprise-grade and security features

Customer success

A team of CXO experts ready to help

Leading enterprise companies trust AB Tasty

Choose a top-rated solution across multiple categories

AB Tasty takes the lead on user satisfaction ratings

Client-side and server-side testing for beginners and experts

Benefit from agency expertise and partner integrations

CXO Software Comparison

Services

Experiments

Widget Library

Personalization

Targeting Engine

Reporting

Personalization

Feature Management

Enterprise-grade and security features

Customer success

A team of CXO experts ready to help

Leading enterprise companies trust AB Tasty​

Client-side and server-side testing
for beginners and experts

Leading enterprise companies trust AB Tasty