Optimize without compromise.
Hundreds of global brands are choosing AB Tasty over Optimizely – because the better choice is clear. Here’s why we’re leading the way in customer experience optimization over Optimizely:
- Top-rated CXO solution in every category
- Client-side and server-side testing for beginners and experts
- An integration ecosystem that flawlessly connects with your tools
- A digital toolbox overflowing with powerful features
- Expert customer support for better strategies built together
Join 1,000+ awesome brands using AB Tasty
Client-side and server-side testing for beginners and experts
Web experimentation – Marketing team
SPA compatible platform for client-side testing and personalization.
A/B, multivariate, split and predictive testing.
Advanced audience segmentation.
Easy to use for all levels of technical expertise.
WYSIWYG editor to create variations in seconds.
Library of ready-to-use AI-based widgets.
Bypasses the need to go through tech teams.
Feature experimentation – Dev & Product teams
Platform for server-side testing and personalization.
Built for developers and product managers.
Optimization for mobile apps or any connected device.
Extra-precise control over changes and performance.
Progressive feature rollouts.
Feature management with flags.
KPI-triggered rollback.
A Team of unequalled CXO experts, whenever you need us
Maximum ROI
Our CSM will ensure the best possible ROI out of your campaigns, whether you’re new to CXO or an expert
Customer success manager
Collaborates closely with clients to ensure seamless use of our platform and high-ROI experimentation
Partner success manager
Works with agency and tech partners to provide the right level of knowledge transfer for client success
Customer experience optimization
Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance
Key account manager
Ensures AB Tasty exceeds expectations by building a day-to-day relationship with our clients
Technical support engineer
Helps set up tests, maintain quality assurance and can code more advanced campaigns if needed
AB Tasty is the runaway favorite
Ease of use
8.7/10
Quality of support
9.3/10
Ease of doing business with
9.1/10
Ease of setup
8.5/10
Distinction that’s widely recognized
AB Tasty consistently ranks as a leader in G2 Crowd, an independent user reviews platform, with 213 reviews and a rating above 4.5.
“We have a great customer success manager who always provides us with great new tests to try out, learnings from other partners and helps us understand certain behaviours seen through the ab tests we run. The tool is easy to use. The process to develop tests is very easy and smooth.”
A dream team of integration and agency partners in your corner
Easily plug in AB Tasty with your current technology stack and harness the power of your data via AB Tasty to deliver a better customer experience.
Benefit from a 360-degree perspective to optimize every facet of your digital strategy, thanks to our network of world-class partner agencies that can complement your in-house team.
Features
Optimizely is still playing catch up with our features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Unlimited experimentation
Your ideas are never limited.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Access Management & SSO
Leverage your own SSO and manage permissions on one account or across multiple.
Full-stack experimentation
Experiment on both client-side and server-side.
Experiment with EmotionsAI – the only solution that segments visitors by emotional need
10 segments based on emotions
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Increase experiment efficiency
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.
Leading brands know AB Tasty delivers results
Case study
Shiseido Revitalizes Experience Optimization Strategy
6
Markets tested
Case study
How Hunter Boots Drove Value with Social Proof
+9%
Conversion Rate
Case study
La Redoute triples A/B test success rate with EmotionsAI
+9.9%
Transactions
Grow faster with
AB Tasty
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