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Don't settle for second best

Hundreds of international fast-growing companies trust AB Tasty over Optimizely for their CXO needs.
Looking for an alternative to Optimizely? Here are the main reasons why AB Tasty is a leader in customer experience optimization — making us the right choice over Optimizely.
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Choose a top-rated solution across multiple categories

AB Tasty consistently ranks as a leader in G2 Crowd, an independent user reviews platform. Check out how AB Tasty is superior to Optimizely in A/B testing, personalization and feature management.

AB Tasty takes the lead on user satisfaction ratings

AB Tasty Logo
Quality of support
93%
Ease of use
88%
Ease of admin
91%
Ease of doing business with
93%
Segmentation
86%
Mobile optimization
85%
QA testing
87%
API integrations
85%
Quality of support
84%
Ease of use
86%
Ease of admin
83%
Ease of doing business with
80%
Segmentation
83%
Mobile optimization
82%
QA testing
76%
API integrations
80%

Client-side and server-side testing
for beginners and experts

Web
experimentation

marketing team

  • SPA compatible platform for client-side testing and personalization
  • A/B, multivariate, split and predictive testing
  • Advanced audience segmentation
  • Easy to use for all levels of technical expertise
  • WYSIWYG editor to create variations in seconds
  • Library of ready-to-use AI-based widgets
  • Bypasses the need to go through tech teams

Feature
experimentation

dev & product teams

  • Platform for server-side testing and personalization
  • Built for developers and product managers
  • Optimization for mobile apps or any connected device
  • Extra-precise control over changes and performance
  • Progressive feature rollouts
  • Feature management with flags
  • KPI-triggered rollback
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Benefit from agency expertise and partner integrations

Easily plug in AB Tasty with your current technology stack and harness the power of your data via AB Tasty to deliver a better customer experience.

Benefit from a 360-degree perspective to optimize every facet of your digital strategy, thanks to our network of world-class partner agencies that can complement your in-house team.

We don't compromise on features

AB Tasty’s best-in-class customer experience optimization platform delivers on all fronts — from feature sets to customer support. See how we take the lead over Optimizely. 

A team of CXO experts ready to help

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Maximum ROI

Our CSM will ensure the best possible ROI out of your campaigns, whether you're new to CXO or an expert

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Customer experience optimization

Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance

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Customer success manager

Collaborates closely with clients to ensure seamless use of our platform and high-ROI experimentation

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Key account manager

Ensures AB Tasty exceeds expectations by building a day-to-day relationship with our clients

Partner success manager

Works with agency and tech partners to provide the right level of knowledge transfer for client success

Technical support engineer

Helps set up tests, maintain quality assurance and can code more advanced campaigns if needed

Leading enterprise companies trust AB Tasty​




Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.
Ingrid Peiniau
Ingrid PeiniauHead of Customer Experience at Oui.SNCF



AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.
Matt Sparks
Matt SparkseCommerce Optimization Manager at AshleyFurniture



I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.
Julien Martin
Julien MartinVP Engineering at Weekendesk



AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.
Sylvain Duthilleul
Sylvain DuthilleulWeb Analyst, A/B Testing & Customization Decathlon



We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
Javier Gómez de la Mata
Javier Gómez de la MataEcommerce Manager Fleurop Interflora España



AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.
Kamran Shaikh
Kamran ShaikhSenior Digital Marketing Manager at Discovery
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo