Choose only the best CXO platform

Why you should consider
AB Tasty over Insider

Looking for an alternative to Insider? Discover how AB Tasty's scalable experimentation and personalization platform helps businesses drive more conversions and a faster ROI.

Enterprise clients
Years going strong
Happy coworkers
Offices around the world
0 %
Of employees dedicated to R&D

AB Tasty was born out of the idea that experimentation and personalization should be fast—and simple. Success isn’t spontaneous, it’s built on continuous optimization: the process of trying, failing, refining, and trying again at a faster rate than your competitors.

AB Tasty helps businesses embrace this test and learn mindset and create customer experiences that raise the bar and your ROI. 

Optimization comes down to momentum.

It’s A faster way to B. 

AB Tasty Logo
Logo Flashsip

Session recording
NPS Surveys
Pageflow analysis

AB Tasty is a leader in for Feature Management on G2 Categories:

A/B Testing
Feature Management
E-commerce Personalization
Mobile App Optimization
AB Tasty is a leader in Europe for A/B Testing on G2 Categories:

Europe A/B testing
Europe E-commerce Personalization
AB Tasty is a leader in for Mobile App Optimization on G2

Get a free and
Personalized demo

Let us show you why AB Tasty is
the best CXO platform.

Want more reasons to switch?

Best-in-class customer experience optimization platforms deliver on all fronts, from feature sets to customer support. See how AB Tasty takes the lead over Insider, and why over 900 global companies choose AB Tasty to power their experimentation, personalization and product optimization strategies.

CXO Software Comparison

AB Tasty
AB Tasty


Follow the sun support
Dedicated Consultants
Local Teams
Customer Events

A/B Testing

Providing A/B Testing
Clear Creation Workflow
QA Mode and Preview
User Friendly WYSIWYG Editor
Code Editor

Split Testing

MVT Testing

Multi-Armed Bandit Allocation

Contextual Armed-bandit

Targeting Engine

Browsing Behaviour
Purchase Behaviour
Content Interest
Engagement Level or Likelyhood to Purchase
DMP, CRM, CDP Connectors

Widget Library

Image Modal
Progress Bar
Special Animation
Scratch Off
Fortune Wheel Subscription
Web Push Notification
Social Proof
Image Matchmaker


Gain Probability
Confidence Interval
Transactional Data
Analytics Integrations


Session Recording
Funnel Analysis
Form Analysis

Email Triggering


Audience Creation and Management
Audience Templates
Recommendation Engine

Data Unification and Management

Program Management

Top-notch dedicated support

On-demand support

Leverage AB Tasty front-end developers to launch complex campaigns. Let them do the heavy lifting.

The best possible ROI

Whether you’re new to CXO or already an expert, our CSM team will ensure you get the maximum ROI out of your campaigns.

Expertise in customer experience optimization

Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance.

Local presence with offices around the world

Benefit from agency expertise
and partner integrations

Simple and seamless integrations
Easily plug in AB Tasty with your current technology stack.
Access to actionable, real-time, insights
Harness the power of your data by using it with AB Tasty to drive a better customer experience.
Innovation through collaboration
Complement your in house team with the leading agencies in the CXO space.

90+ Agencies

Accompaniment from A to Z. Benefit from a 360 degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies.

25+ Integrations

We fit seamlessly in with your existing techstack thanks to our ever-growing ecosystem of partner integrations. If you work with them, we integrate with them.

We are Global

We pride ourselves on providing local expertise. Thanks to our global presence and extensive partner network, we can deliver expertise that’s practically at your doorstep.

Experience optimization made easy

Instantly optimize across your website, apps and products.



Feature Management

UX Analytics

Enterprise grade and security features

Customer success

Leading enterprise companies trust AB Tasty

Trusted by more than 900 awesome brands