Choose only the best CXO platform
Why you should consider
AB Tasty over Kameleoon
Pioneers in the CXO industry with 10 years of experience
AB Tasty was born out of the idea that experimentation and personalization should be fast—and simple. Success isn’t spontaneous, it’s built on continuous optimization: the process of trying, failing, refining, and trying again at a faster rate than your competitors.
AB Tasty helps businesses embrace this test and learn mindset and create customer experiences that raise the bar and your ROI.
Optimization comes down to momentum.
It’s A faster way to B.
Client and server side testing for both beginners and experts
- Platform for client-side testing and personalization
- A/B, multivariate, split and predictive testing
- Advanced audience segmentation
- Easy to use for all levels of technical expertise
- WYSIWYG editor to create variations in seconds
- Library of ready-to-use AI-based widgets
- Bypasses the need to go through tech teams
- Platform for server side testing and personalization
- Built for developers and product managers
- Optimization for mobile apps or any connected device
- Extra precise control over changes and performance
- Progressive feature rollouts
- Feature management with flags
- KPI triggered rollback
All in one solution for CXO with advanced insights
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the best CXO platform.
Want more reasons to switch?
Best-in-class customer experience optimization platforms deliver on all fronts, from feature sets to customer support. See how AB Tasty takes the lead over Kameleoon, and why over 900 global companies choose AB Tasty to power their experimentation, personalization and product optimization strategies.
CXO Software Comparison | ![]() AB Tasty | Kameleoon | |
---|---|---|---|
Services | Follow the sun support | ||
Dedicated Consultants | |||
Local Teams | |||
Customer Events | |||
A/B Testing | Providing A/B Testing | ||
Clear Creation Workflow | |||
QA Mode and Preview | |||
User Friendly WYSIWYG Editor | |||
Code Editor | |||
Split Testing | |||
MVT Testing | |||
Multi-Armed Bandit Allocation | |||
Contextual Armed-bandit | |||
Targeting Engine | Browsing Behaviour | ||
Purchase Behaviour | |||
Content Interest | |||
Engagement Level or Likelyhood to Purchase | |||
DMP, CRM, CDP Connectors | |||
Widget Library | Image Modal | ||
Banner | |||
Iframe | |||
Progress Bar | |||
Tooltip | |||
Special Animation | |||
Countdown | |||
Survey | |||
Scratch Off | |||
Fortune Wheel Subscription | |||
Web Push Notification | |||
Social Proof | |||
Image Matchmaker | |||
Reporting | Filters | ||
Gain Probability | |||
Confidence Interval | |||
Transactional Data | |||
Analytics Integrations | |||
Insights | NPS | ||
Session Recording | |||
Heatmaps | |||
Funnel Analysis | |||
Form Analysis | |||
Email Triggering | |||
Personalization | Audience Creation and Management | ||
Audience Templates | |||
Recommendation Engine | |||
Prioritization | |||
Data Unification and Management | |||
Program Management |
Top-notch dedicated support

On-demand support

The best possible ROI

Expertise in customer experience optimization
Local presence with offices around the world

Benefit from agency expertise
and partner integrations



90+ Agencies
Accompaniment from A to Z. Benefit from a 360 degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies.
25+ Integrations
We are Global
Experience optimization made easy
Experimentation
- A/B/n testing
- Split URL testing
- Multivariate testing
- Predictive testing
- WYSIWYG editor
- Code editor
- Unimited variations
- Traffic allocation (percentage)
- Dynamic allocation of traffic (multi-armed bandits)
- Single Page App support (SPA)
- QA testing mode
- Reports and dashboards
- Stat Engine (Bayesian statistics)
- Real-time results
- Multiple goals
- URL goals
- Engagement goals (e.g.: bounce…)
- Transactional goals (e.g.: revenue…)
- Custom goals (e.g.: events, clicks…)
- Cross domain tracking
- Data filtering & segmentation
- Analytic connectors
(e.g.: Google Analytics, Adobe Analytics…)
Personalization
- Segment builder
- Standard targeting
(e.g.: referrer, cookie, location, device…) - E-commerce segmentation
(RFM based criteria) - Data layer segmentation
- Third party user segments
(e.g.: CDP, DMP…) - AI-based targeting
(e.g.: content interest, engagement level…)
- Product recommandation API
- Widget library for website engagement and e-commece
- Dynamic widgets
(e.g.: image auto optimization, social proof and emergency messaging) - Customizable widgets
- Advanced campaign triggers
- Campaign scheduling
Feature Management
- Feature flagging
- Feature toggling
- Progressive rollout
- KPI triggered rollback
- Server-side experiments
- User segmentation & server-side personalization campaigns
- API
- Bucketing
- SDKs (client & server-side)
- Mobile SDKs (Android, iOS)
- Reports and dashboards
UX Analytics
- Heatmap
- Session recording
- Net Promoter Score
- Page Flow
Enterprise grade and security features
- Multi-factor authentication
- Enterprise SSO (SAML, LDAP…)
- User, role and access management
- ITP 2.1/2.2 compliance
- Cookie duration setup
- Infrastructure SLA
Customer success
- Online knowledge base
- Ticketing system
- Email & phone support
- Support SLA
- Account manager
- Dedicated consulting
- Dedicated training
- User certification
Clients innovating at the pace of their ideas
Leading enterprise companies trust AB Tasty
Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.

AB Tasty in action?