Test and learn
with AB Tasty

Looking for an alternative to Optimizely? Discover how AB Tasty's scalable experimentation and personalization platform helps businesses drive more conversions and a faster ROI.
If you're ready to see how we stack up against Optimizely, sign up for your custom demo and we'll show you how we win against the competition every time.

Request a custom demo

Submit your contact details and one of our experts will be in touch to schedule a custom demo of our easy-to-use platform.
On-demand demo

What sets up apart from the competition

Client focused​

We built a tool for perfecting the customer experience, so it makes sense that our customers are the foundation and the focus of our company.

Enterprise ready

We know you need to move quickly to keep up with customers' expectations. So, we supercharged experimentation and personalization so that you can keep pace.


Your time is valuable. Let automation do the heavy lifting when it comes to grunt work, so you can focus on your next big idea - and win big.

CRO Software Comparison

AB Tasty
AB Tasty




Dedicated Local Customer Success Managers
Online support (chat, email)
Certified Partner Network

User Insights

Session RecordingIntegration with Hotjar
NPS Surveys
Custom SurveysIntegration with Google FormsIntegration with Hotjar

Client-Side Testing

A/B/n Testing
Split Testing
Multivariate Testing
Funnel Testing
Multi-Armed Bandit Optimization
In Beta
Responsive Editor
Behavioral Targeting
Enterprise plan only

Server-Side Testing

Testing API
Mobile App Testing


Personalization Capabilities
Enterprise plan only
Dynamic Widget Library
Product Recommendations
Enterprise plan only

Third Party Integrations

Web Analytics
DMP, CRM & Data Onboarding Audiences
Enterprise plan only
And because we all like numbers,
here are a few we've gathered from our awesome clients:

bounce rate*


total revenue*


conversion rate*

* Examples are from 3 AB Tasty e-commerce clients

Trusted by more than 900 awesome brands