Test and learn
with AB Tasty
Looking for an alternative to Optimizely? Discover how AB Tasty's scalable experimentation and personalization platform helps businesses drive more conversions and a faster ROI.
- Experimentation - Start testing and optimizing in seconds. No coding skills or technical expertise required. Capabilities include A/B, split, multivariate, and funnel testing.
- AI-Powered Personalization - Use our robust targeting capabilities to serve tests, content and experiences to the right audience, at the right time.
- Dynamic Widgets - Access our personalization widget library to nudge visitors into action.
- Analytics & Insights - Surface endless insights on your users with 200+ website metrics and in-depth behavioral applications.
If you're ready to see how we stack up against Optimizely, sign up for your custom demo and we'll show you how we win against the competition every time.
Request a custom demo
Submit your contact details and one of our experts will be in touch to schedule a custom demo of our easy-to-use platform.
What sets up apart from the competition
Client focused
We built a tool for perfecting the customer experience, so it makes sense that our customers are the foundation and the focus of our company.
Enterprise ready
We know you need to move quickly to keep up with customers' expectations. So, we supercharged experimentation and personalization so that you can keep pace.
AI-powered
Your time is valuable. Let automation do the heavy lifting when it comes to grunt work, so you can focus on your next big idea - and win big.
CXO Software Comparison |  AB Tasty |  Optimizely | |
|---|---|---|---|
Services | Follow the sun support | ||
| Dedicated Consultants | |||
| Local Teams | |||
| Customer Events | |||
A/B Testing | Providing A/B Testing | ||
| Clear Creation Workflow | |||
| QA Mode and Preview | |||
| User Friendly WYSIWYG Editor | |||
| Code Editor | |||
Split Testing | |||
MVT Testing | |||
Multi-Armed Bandit Allocation | |||
Contextual Armed-bandit | |||
Targeting Engine | Browsing Behaviour | ||
| Purchase Behaviour | |||
| Content Interest | |||
| Engagement Level or Likelyhood to Purchase | |||
| DMP, CRM, CDP Connectors | |||
Widget Library | Image Modal | ||
| Banner | |||
| Iframe | |||
| Progress Bar | |||
| Tooltip | |||
| Special Animation | |||
| Countdown | |||
| Survey | |||
| Scratch Off | |||
| Fortune Wheel Subscription | |||
| Web Push Notification | |||
| Social Proof | |||
| Image Matchmaker | |||
Reporting | Filters | ||
| Gain Probability | |||
| Confidence Interval | |||
| Transactional Data | |||
| Analytics Integrations | |||
Insights | NPS | ||
| Session Recording | |||
| Heatmaps | |||
| Funnel Analysis | |||
| Form Analysis | |||
Email Triggering | |||
Personalization | Audience Creation and Management | ||
| Audience Templates | |||
| Recommendation Engine | |||
| Prioritization | |||
Data Unification and Management | |||
Program Management | |||
And because we all like numbers,
here are a few we've gathered from our awesome clients:
here are a few we've gathered from our awesome clients:
-38%
bounce rate*
+109%
total revenue*
+10%
conversion rate*
* Examples are from 3 AB Tasty e-commerce clients
Ready to see
AB Tasty in action?
AB Tasty in action?