CX Optimisation Masterclass

Why should you watch the replay?

Take your digital customer experience to the next level by joining our exclusive CX Optimisation Masterclass, co-hosted by technology enablers AB Tasty, Fullstory, Tealium, and Mixpanel.
Learn from top Asia-Pacific brands such as BetterTradeOff, Decathlon, Zip & Roam Digital, as they share how they have developed and honed their CX Optimisation strategies.
Each session rounds off with a Live Q&A where the attendees got the opportunity to connect with our speakers and ask their questions.

Learn from these brands and take your digital customer experience to the next level



2:00 - 2:25 SGT

(4:00-4:25 AEST)

Driving Growth with Experimentation

In this panel discussion, hear from Wendy Lau, Website Product Owner at Decathlon Hong Kong and discover how they pair experimentation with in-depth analytics on the user experience.
Dive deeper into the concept of data-driven experimentation to increase their conversion rate optimisation. We will also explore how Decathlon combine their DMP segments with AB tasty to build a personalisation strategy. 

Wendy Lau

Website Product Owner - Hong Kong

Julia Simon

Managing Director APAC

2:25 - 2:45 SGT

(4:25-4:45 AEST)

How to Create Customer Centric Workflows in Product Mgmt

Product Management collborates with Experimentation, Engineering, Design & Customer Support teams across an organisation, they need access to complete, retrospective data sets that tell the full story to build the best products and digital experiences. .

Christian Bowie

Principal Product Manager

Kate Murray

Regional Lead ANZ

2:45 - 3:05 SGT

(4:45-5:05 AEST)

Win Customers with Data-Driven Personalisation

In this fireside chat, Kintu Joseph and Shannon Cullum will discuss what personalisation means to BTO and the importance of a data-driven personalisation strategy to deliver the best customer experience possible.

Shannon will reflect on the BTO journey, where and how they started. And share some of the use cases they found successful this year.

Shannon Cullum

Chief Marketing Officer

Kintu Joseph

Customer Success Manager ASIA

3:05-3:25 SGT

(5:05-5:25pm AEST)

Best practices: Driving Improved Digital Experiences with Product Insights

Why is it important to leverage product/user behaviour data to understand and refine your customer experience? Join us as we chat with Corinna Stukan, VP of Product at Roam & Product Lead at Villo.

She’ll share her experiences and best practices in using product data to build better digital experiences.

Corinna Stukan

VP of Product

Scott Pugh

APAC Director

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