Revolutionise
brand and product experiences
Don’t throw away hard-earned traffic.
Make your website work over-time – so you don’t have to.​
Discover why AB Tasty is the best CXO solution in APAC
Don't settle for second best
Client-side and server-side testing for beginners and experts
Most robust integration ecosystem on the market
More superior features than the competition
Best possible ROI with on-demand customer support
Regional presence in Singapore
Client-side and server-side testing
for beginners and experts

- SPA compatible platform for client-side testing and personalisation
- A/B, multivariate, split and predictive testing
- Advanced audience segmentation
- Easy to use for all levels of technical expertise
- WYSIWYG editor to create variations in seconds
- Library of ready-to-use AI-based widgets
- Bypasses the need to go through tech teams
- Platform for server-side testing and personalisation
- Built for developers and product managers
- Optimisation for mobile apps or any connected device
- Extra-precise control over changes and performance
- Progressive feature rollouts
- Feature management with flags
- KPI-triggered rollback
Building better experiences
for your clients pays off
A team of CXO experts ready to help
Maximum ROI
Our CSM will ensure the best possible ROI out of your campaigns, whether you're new to CXO or an expert
Customer experience optimisation
Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance
Customer success manager
Collaborates closely with clients to ensure seamless use of our platform and high-ROI experimentation
Key account manager
Ensures AB Tasty exceeds expectations by building a day-to-day relationship with our clients
Partner success manager
Works with agency and tech partners to provide the right level of knowledge transfer for client success
Technical support engineer
Helps set up tests, maintain quality assurance and can code more advanced campaigns if needed