Back to School with Customer Experience Optimization

Don’t go back to school unprepared, the CXO back-to-school program will help you start the new year off right!

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What is AB Tasty's Back to School?

Receive two emails per week delivered to your inbox, covering the CXO topics you need to master in preparation for back-to-school. AB Tasty’s digital notebook is designed to help you review all the topics from the year 2022-2023:

  • Subject reviews to consolidate and deepen your knowledge of the fundamentals of CRO.
  • Examples that allow you to discover concrete cases of optimization implemented using different strategies.
  • Games (because it’s still vacation!) with prizes for the most assiduous of you.

Take advantage of the end of summer to improve your knowledge and start fresh in September to bring your ideas to life.

The Syllabus

Discover the seven phases that we have identified to help you understand your users’ needs, optimize their digital experiences accordingly, and ultimately encourage them to complete the purchase journey.

Find out how failure for CRO is actually a learning opportunity that everyone can leverage for continuous improvement.

We will return to the topic of the ROI of an experiment and the impact that ROI data can have on your conversion rate optimization program.

We’ll take a look at how a good partner can make all the difference when developing a roadmap for optimizing the customer experience.

Discover our tips and tricks to implement an effective and impactful 1:1 personalization strategy.

Let’s go back and review the differences between server-side and client-side experimentation as well as their respective use cases and requirements.

Learn how to capture and hold the attention of your visitors by offering them an interactive user experience with to gamification.