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Common Customers

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AB Tasty’s Digital Experimentation Model

Check out our latest microsite to learn how your digital experience intelligence can help you level up and thrive in today’s experience economy.

Clarins: A Case Study

Check out how Clarins scaled its global e-commerce through agile experimentation and data-driven decision-making fueled by digital experience intelligence.

By visualizing and understanding your customers’ digital journeys with AB Tasty and FullStory, you can:

 
  • Run experiments to solve problems, streamline experiences, or continuously test variables in pursuit of perfection

  • Understand why specific changes result in an improved customer experience, allowing you to build a testing program that continually yields better results

  • Personalize and optimize your customer’s experience based on AI-generated user profiles and audience segments

See AB Tasty & FullStory in action