Fall Release 2020

We deliver on your feedback

Get a personalized

Some of the new features
you'll discover during your walk-through

Experimentation Dashboard

Personalization & experimentation campaign dashboards

From UX improvements to quick access to ROI data, these improvements make it even easier to manage your campaigns and zero in on key metrics.

Time-saving templates

Want an out-of-the-box setup that’s ready to go? All four of these criteria are now also available as pre-configured templates in the template library.

Audience Builder

New Integrations

Turnkey integrations with Heap, Amplitude, and Mixpanel

AB Tasty clients can push campaign and variation names and IDs into these platforms in one click.

Open AB Tasty: Custom Integration Connector 

Did you know you can now connect AB Tasty to any third party vendor, like an analytics tool, CRM, CDP and more? Get every last drop of value from your tech stack and make the most of Open AB Tasty.

Four new trigger and segmentation criteria

It’s now possible to trigger campaigns or build segments using the criteria ‘tablet visitors,’ ‘desktop visitors,’ ‘mobile visitors,’ and ‘visitors based on geolocation.’

Custom Integration Connector

What's new with Flagship

Flag Tracking Dashboard

Introducing: Flag Tracking

Flag Tracking is a new dashboard within Flagship where you can easily monitor and edit all your flags that are live, paused, or in draft mode.

It’s GO time!

Save time and integrate your applications in the GO programming language with Flagship, without needing to manually configure the Decision API. 

Timeout Configuration for Python, iOS, and Android SDKs

Sleep sound knowing your synchronous API calls are configured to timeout. 

Polling for SDK bucketing on GO, JS, and Python

Now, you can schedule a bucketing refresh and spend your time focusing on more important tasks.

Supported SDKs

Developer Portal

New developer portal

It’s bigger, better and more robust than ever! Our developer portal has everything you need to get started and go the distance with Flagship: the latest SDKs, documentation, how-tos…


Available for all of our seven SDKs, and using MurmurHash and a serverless infrastructure with AWS.

Easier access to campaign info

Call a method and get your campaign information from the one or more SDKs being used. You can now efficiently obtain:

  • Campaign Id
  • Variation Id

Full JSON modifications

Go beyond simple string/boolean/number value modifications to full JSON modification support (array and object supported).

Reporting updates for easy ROI tracking 

  • Average Value is now an available Sub-KPI. It’s based on the transaction revenue divided by the number of transactions, which gives visibility into the ROI achieved with each campaign. 
  • Reporting filters now allow you to drill down into context keys, values and additional information each time a visitor completes a transaction.

Reporting Interface

Discover all the updates
included in the Fall Release