Fall Release 2020
We deliver on your feedback
Get a personalized
Some of the new features
you'll discover during your walk-through
Personalization & experimentation campaign dashboards
From UX improvements to quick access to ROI data, these improvements make it even easier to manage your campaigns and zero in on key metrics.
Want an out-of-the-box setup that’s ready to go? All four of these criteria are now also available as pre-configured templates in the template library.
Turnkey integrations with Heap, Amplitude, and Mixpanel
AB Tasty clients can push campaign and variation names and IDs into these platforms in one click.
Heap enables product teams to make data-driven decisions by eliminating technical barriers to leveraging customer data. We're thrilled to be partnering with AB Tasty to bring an integration that offers boundless opportunities to optimize and experiment, and that empowers our customers to create valuable personalized experiences for their users.
We pride ourselves in helping teams build better products, and are excited that AB Tasty invested in an integration with Mixpanel to support us in that mission. Our mutual customers, who rely on experiments to improve their users’ experience, can now leverage this integration to better understand the true impact of their decisions on product usage and retention.
It's a key piece of the puzzle for us to be able to use AB Tasty and Amplitude together to understand the impact of a new product feature across the entire customer experience.
Open AB Tasty: Custom Integration Connector
Did you know you can now connect AB Tasty to any third party vendor, like an analytics tool, CRM, CDP and more? Get every last drop of value from your tech stack and make the most of Open AB Tasty.
Four new trigger and segmentation criteria
It’s now possible to trigger campaigns or build segments using the criteria ‘tablet visitors,’ ‘desktop visitors,’ ‘mobile visitors,’ and ‘visitors based on geolocation.’
Custom Integration Connector
What's new with Flagship
Flag Tracking Dashboard
Introducing: Flag Tracking
Flag Tracking is a new dashboard within Flagship where you can easily monitor and edit all your flags that are live, paused, or in draft mode.
It’s GO time!
Save time and integrate your applications in the GO programming language with Flagship, without needing to manually configure the Decision API.
Timeout Configuration for Python, iOS, and Android SDKs
Sleep sound knowing your synchronous API calls are configured to timeout.
Polling for SDK bucketing on GO, JS, and Python
Now, you can schedule a bucketing refresh and spend your time focusing on more important tasks.
New developer portal
It’s bigger, better and more robust than ever! Our developer portal has everything you need to get started and go the distance with Flagship: the latest SDKs, documentation, how-tos…
Available for all of our seven SDKs, and using MurmurHash and a serverless infrastructure with AWS.
Easier access to campaign info
Call a method and get your campaign information from the one or more SDKs being used. You can now efficiently obtain:
- Campaign Id
- Variation Id
Full JSON modifications
Go beyond simple string/boolean/number value modifications to full JSON modification support (array and object supported).
Reporting updates for easy ROI tracking
- Average Value is now an available Sub-KPI. It’s based on the transaction revenue divided by the number of transactions, which gives visibility into the ROI achieved with each campaign.
- Reporting filters now allow you to drill down into context keys, values and additional information each time a visitor completes a transaction.