Personalisation has become one of the most effective ways of putting yourself in your prospects’ shoes. The Boston Consulting Group recently announced that brands that integrate digital tools and data to create personalised experiences benefit from an increase in revenues from between 6% and 10%, which is two to three times faster than brands that don’t personalise.
In this webinar, two CRO experts will help you begin and refine a website personalisation strategy founded on actionable insights.
- Crafting your personalisation strategy
- Optimising personalisation campaigns with A/B Testing
- Real-life case studies
The presentation will be followed by a live Q&A session.