AB Tasty

How luxury brands can enhance their clients’ digital experiences
with website optimization

For conversion rate experts in the luxury industry, understanding and catering to their website audience is particularly challenging. From maintaining the integrity of their brand image to understanding intercultural differences, ‘optimizing for opulence’ isn’t straightforward. And yet, it is crucial for the luxury industry, as a recent Deloitte report ‘Bling it on. What makes a millennial spend more?’ highlights.

Increase Online Transactions


Engage your Community

Develop your Storytelling

That’s why we’ve gathered together insights, stats and client examples, all about how to create the most effective website optimization campaigns for luxury brands.

We Help Luxury Brands
Deliver Better Experiences

Francois Ducreux

AB Tasty is the perfect tool to make educated decisions about your website. We tested new features very easily which allowed us to improve our main KPI, with very clear results.

Francois Ducreux

Digital Operations Project Manager @Cartier

Explore Our Luxury Customers and Their Successes

Yves Saint Laurent

Yves Saint Laurent

How YSL Beauty increased transactions by +10%



Lancôme Increases Revenue by 15% With Login Page Optimization



How Kiehl’s increased revenue by 31%