Why you should consider AB Tasty over Optimizely
Categories:A/B Testing
Feature Management
E-commerce Personalization
Mobile App Optimization
Personalization
AB Tasty is the best CXO platform.
Client and server-side testing
for both beginners and experts
- Platform for server side testing and personalization
- Built for developers and product managers
- Optimization for mobile apps or any connected device
- Extra precise control over changes and performance
- Progressive feature rollouts
- Feature management with flags
- KPI triggered rollback
- Platform for client-side testing and personalization
- A/B, multivariate, split and predictive testing
- Advanced audience segmentation
- Easy to use for all levels of technical expertise
- WYSIWYG editor to create variations in seconds
- Library of ready-to-use AI-based widgets
- Bypasses the need to go through tech teams
Pioneers in the CXO industry
10 years ago, AB Tasty was born out of the idea that experimentation and personalization should be fast—and simple. Success isn’t spontaneous, it’s built on continuous optimization: the process of trying, failing, refining, and trying again at a faster rate than your competitors.
AB Tasty helps businesses embrace this test and learn mindset and create customer experiences that raise the bar and your ROI.
Top-notch support across the globe
Leverage AB Tasty front-end developers to launch complex campaigns. Let them do the heavy lifting.
Whether you’re new to CXO or already an expert, our CSM team will ensure you get the maximum ROI out of your campaigns.
Advanced workshops and CRO certifications will deepen your skill-set and elevate team performance.
Benefit from agency expertise and partner integrations
Easily plug in AB Tasty with your current technology stack and harness the power of your data by using it with AB Tasty to drive a better customer experience.
Benefit from a 360 degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies that can complement your in house team.
Better experiences with insights
Put yourself in your visitors’ shoes. In-depth user insights let you quickly understand any point of friction on your digital assets, helping you improve the overall customer experience.
Session recording enables you to video record anonymized visitor interaction while heatmaps let you find out which elements of your site are particularly active. This feedback shows where there is room for improvement: bugs, friction, navigation, blindness, etc.
Leading enterprise companies trust AB Tasty
Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.
AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.
I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.
AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.
Want more reasons to switch?
CXO Software Comparison |
 AB Tasty |
 Optimizely |
|
|---|---|---|---|
Services |
Follow the sun support | ||
| Local teams and dedicated Consultants | |||
Experiments |
A/B Testing | ||
| Split Testing | |||
| Multivariate Testing | |||
| Multi-Armed Bandit Allocation | |||
| QA Mode and Preview | |||
| WYSIWYG Editor | |||
| Code Editor | |||
Widget Library |
|||
Personalization |
Audience Creation and Management | ||
| Audience Templates | |||
| Campaign Prioritization | |||
Targeting Engine |
Browsing Behaviour | ||
| Purchase Behaviour | |||
| Content Interest | |||
| Engagement Level or Likelyhood to Purchase | |||
| DMP, CRM, CDP Connectors | |||
Reporting |
Filters | ||
| Confidence Interval | |||
| Transactional Data | |||
Insights |
NPS | ||
| Session Recording | |||
| Heatmaps | |||
in action?