Understanding Your Customers Emotions

Beyond Metrics: Understanding Your Customer's Emotions

AB Tasty Event

Talk about Websites Products Apps Software Experiences Everything

Experimentation is about more than optimizing transactions. It’s about really understanding your customers. We have also seen that in today’s climate user behaviour changing so the old ways of doing things no longer work.

Our event is focused on looking at how you can put the customer’s needs first and create a unique digital experience based on empathy. Understand with real data and insights what customers actually want, trends and how customers interact with your site, plus, how to test and experiment in order to optimize and improve.

Join us at Somerset House, London, September 21st

Address: Somerset House, Strand, London WC2R 1LA, UK

6pm – 7:30 pm Talks on how to treat your customers with empathy.

Coming up in this event

6:00 pm: AB Tasty - Understanding your Customer's Emotions
6:20 pm - Conversio - Using Empathy to be Bold
6:40 pm - ME+EM - Framing Experiences: Building Customer-Centricity from Scratch
7:00 pm - Professor Daniel Richardson, UCL - Understanding Consumer Psychology

In this new landscape where traditional approaches fall short, our event offers a comprehensive exploration of customer-centric strategies, delving beyond transactional optimization into genuine customer understanding and empathetic digital experiences.

Please RSVP to request to attend.

Please note, spaces are limited.

RSVP to attend

Speakers

Who will be talking

Ciaran McClellan, Growth Director at ME+EM

Dive into the success story of ME+EM, a high-end UK fashion brand. Despite the challenges faced by many in the industry, ME+EM has seen remarkable triple-digit growth. Ciaran will share how a persistent emphasis on customer-centricity and astute data analysis have been pivotal in driving this impressive expansion.

Paul Wilkins - Co-Founder & Director of Strategy at Conversio

Learn how Conversio use data to try to understand what their customers want. As old methods no longer bring the same results, explore a series of innovative experiments undertaken by Conversio in their pursuit to effectively connect with and address customer demands.

Prof. Daniel Richardson, Experimental Psychology, UCL

Delve into the revolutionary insights provided by Prof. Richardson. His pioneering work in cognitive systems offers a profound understanding of how cognitive and social factors influence customer emotions. Learn how these elements play a significant role in shaping consumer behavior and the importance of integrating this knowledge into effective experimentation strategies.

John Hughes Senior Partner Marketing Manager, AB Tasty

A look at how customer's emotions affect the buying process and how you can start to harness AI to personalise at speed to better understand your website visitor's real needs