CX Optimization Masterclass
- 14-10-2020
- 1PM SGT / 4PM AEST
- Virtual event
Days
Hours
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Why attend?
Take your digital customer experience to the next level by joining our exclusive CX Optimization Masterclass, co-hosted by technology enablers AB Tasty, Fullstory, iNetAsia, and The Lumery.
Get an insider’s perspective on how the technologies work together to empower brands to harness their data, derive insights, run effective tests and personalizations to maximize their digital ROI.
Learn from top Asia-Pacific brands such as HKBN, Jumbo Interactive, and NewsCorp, as they share how they have developed and honed their CX Optimization strategies.
Each session rounds off with a Live Q&A where you will get the opportunity to connect with our speakers and ask your questions.
Each session rounds off with a Live Q&A where you will get the opportunity to connect with our speakers and ask your questions.
Learn from these brands
Agenda
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Welcome and introduction by Julia Simon
1:00PM SGT / 4PM AEST -
Optimizing your MarTech stack to maximize your ROI.
Panel discussion. Learn how telecommunication company HKBN has built their tech stack to optimize their customer acquisition and retention strategy.
- Samuel Hui, HKBN
- Ben McAskill, iNet Asia
- Sabrina Ooi, AB Tasty
1:10PM SGT / 4:10PM AEST
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Building your ideal digital experience via Insights
How using qualitative and quantitative data points unlock a faster transition in digital transformation.
By Patrick Gordon, Jumbo Interactive and Kate Murray, FullStory
1:40PM SGT / 4:40PM AEST -
Maximising your value propositions via Experimentation
Hear about Newscorp's experimentation journey: from gaining internal buy-in implementing a testing strategy, overcoming consumer perceptions, and the biggest learning's.
By Chris Pearce, NewsCorp and Stefan Rodricks, The Lumery
2PM SGT / 5PM AEST -
Q&A and Closing
2:20PM SGT / 5:20PM AEST
Speakers
We've got you the best selection of CX Experts within their industry.
Samuel Hui
Chief Transformation Officer- HKBN
As Chief Transformation Officer at HKBN, Sam is responsible for driving the Group’s digital transformation programs, creating omni-channel experiences center-ed around our customers. Before taking on his current role, Sam launched Hong Kong’s fastest growing MVNO with HKBN (HKBN Mobile), evolving HKBN from a single-play broadband company into an “infinite play” business.
Chris Pearce
Digital Marketing Manager, Optimization and Conversion - NewsCorp
Chris is a digital marketer with 9+ years of experience at leading media companies in the UK and Australasia. He is currently the digital marketing manager, optimization and conversion at News Corp AU responsible for leading and managing the conversion optimization program for subscription growth. Experimentation is what he does day in day out and loves letting the data and results do the talking, not opinions.
Kate Murray
Regional Lead - FullStory
Kate Murray, APAC region lead for Fullstory. Kate has been with Fullstory, a customer experience platform for 16 months, supporting 190 clients across APAC. Previously Kate was across the CDP space at Segment and Tealium, prior to that she worked in the digital media space at Google & AdRoll.
Stefan Rodricks
Experimentation Lead - The Lumery
With extensive experience in digital across UX, strategy and experimentation, Stef is passionate about enabling product roadmaps and objective through a measurable test and learn approach. Over the years, Stef has worked with some of Australia’s largest companies including REA, Qantas Group, Bunnings and Carsales, to drive outcomes led by strategic experimentation.
Sabrina Ooi
Customer Success Manager - AB Tasty
As AB Tasty’s Customer Success Manager for the APAC region, Sabrina partners AB Tasty’s clients in helping them adopt the testing and personalization platform, and drive their digital customer experience optimization strategy to maximize the ROI on their websites and apps. Global and local brands she works with include Calvin Klein, HKBN, L’Occitane, and FWD.
Ben MacAskill
Managing Director - iNetAsia
As Managing Director, Ben oversees Inetasia’s day-to-day operations and has been instrumental in helping clients adopt new technologies, transform their digital strategies, and optimize results from their digital initiatives. Ben gained experience working with clients ranging from local to enterprise-level businesses in several industries and client relations roles.
Patrick Gordon
Principal Product Lead - Jumbo Interactive
Patrick has been at Jumbo for over three and a half years transitioning from a developer to the product team. As a PM, Patrick is focused on delivering value to customers and aligning to business goals. Previously Patrick was at QUT as a business analyst.
Julia Simon
Managing Director APAC - AB Tasty
Passionate about Experimentation, Julia has been leading the AB Tasty APAC presence since 2018. For the past 2 years, this has been the fastest growing market of the company. Prior to that, she was helping EMEA Accounts in their web and mobile CX strategy for 3 years, and also worked at Philips, as a Key Account Manager.
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