CX Optimization Masterclass


Why attend?

Take your digital customer experience to the next level by joining our exclusive CX Optimization Masterclass, co-hosted by technology enablers AB Tasty, Fullstory, iNetAsia, and The Lumery.
Get an insider’s perspective on how the technologies work together to empower brands to harness their data, derive insights, run effective tests and personalizations to maximize their digital ROI.
Learn from top Asia-Pacific brands such as HKBN, Jumbo Interactive, and NewsCorp, as they share how they have developed and honed their CX Optimization strategies.
Each session rounds off with a Live Q&A where you will get the opportunity to connect with our speakers and ask your questions.

Learn from these brands



We've got you the best selection of CX Experts within their industry.

Samuel Hui

Chief Transformation Officer- HKBN

As Chief Transformation Officer at HKBN, Sam is responsible for driving the Group’s digital transformation programs, creating omni-channel experiences center-ed around our customers. Before taking on his current role, Sam launched Hong Kong’s fastest growing MVNO with HKBN (HKBN Mobile), evolving HKBN from a single-play broadband company into an “infinite play” business.

Chris Pearce

Digital Marketing Manager, Optimization and Conversion - NewsCorp

Chris is a digital marketer with 9+ years of experience at leading media companies in the UK and Australasia. He is currently the digital marketing manager, optimization and conversion at News Corp AU responsible for leading and managing the conversion optimization program for subscription growth. Experimentation is what he does day in day out and loves letting the data and results do the talking, not opinions.

Kate Murray

Regional Lead - FullStory

Kate Murray, APAC region lead for Fullstory. Kate has been with Fullstory, a customer experience platform for 16 months, supporting 190 clients across APAC. Previously Kate was across the CDP space at Segment and Tealium, prior to that she worked in the digital media space at Google & AdRoll.

Stefan Rodricks

Experimentation Lead - The Lumery

With extensive experience in digital across UX, strategy and experimentation, Stef is passionate about enabling product roadmaps and objective through a measurable test and learn approach. Over the years, Stef has worked with some of Australia’s largest companies including REA, Qantas Group, Bunnings and Carsales, to drive outcomes led by strategic experimentation.

Sabrina Ooi

Customer Success Manager - AB Tasty

As AB Tasty’s Customer Success Manager for the APAC region, Sabrina partners AB Tasty’s clients in helping them adopt the testing and personalization platform, and drive their digital customer experience optimization strategy to maximize the ROI on their websites and apps. Global and local brands she works with include Calvin Klein, HKBN, L’Occitane, and FWD. 

Ben MacAskill

Managing Director - iNetAsia

As Managing Director, Ben oversees Inetasia’s day-to-day operations and has been instrumental in helping clients adopt new technologies, transform their digital strategies, and optimize results from their digital initiatives. Ben gained experience working with clients ranging from local to enterprise-level businesses in several industries and client relations roles.

Patrick Gordon

Principal Product Lead - Jumbo Interactive

Patrick has been at Jumbo for over three and a half years transitioning from a developer to the product team. As a PM, Patrick is focused on delivering value to customers and aligning to business goals. Previously Patrick was at QUT as a business analyst.

Julia Simon

Managing Director APAC - AB Tasty

Passionate about Experimentation, Julia has been leading the AB Tasty APAC presence since 2018. For the past 2 years, this has been the fastest growing market of the company. Prior to that, she was helping EMEA Accounts in their web and mobile CX strategy for 3 years, and also worked at Philips, as a Key Account Manager.

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