The world has changed and greatly accelerated the use and adoption of the digital channel as a way of life. This radical change has also accelerated the demand for more immersive and personalized experiences, which customers now demand and expect.
Brands that prioritize meeting and exceeding these expectations will be the big winners.
During this virtual event, our speakers will explore the themes of personalization, design, data, AI, and how they will shape digital experiences over the coming year. We’ll also look at tactical strategies for implementing effective, personalized, and differentiated digital experiences.
The afternoon will be divided into 5 sessions. Interested in joining multiple sessions? Register for each session you’d like to attend below.
Registering for a session does not automatically register you for the entire event or for additional sessions.
What are the key trends around digital experience optimization? How can you master data and Artificial Intelligence to personalize the experience? What are best practices for prioritizing investments in 2021?
In this session, Matt Filios, VP Global Alliances at AB Tasty will give a brief welcome note, followed by guest speaker Thomas Husson, VP and Principal Analyst at Forrester, who will share the latest data and examples from the research and consulting firm.
In this session, you will learn to think on the bubble and identify your highest potential tests. Spiralyze will provide a framework for identifying users who were close to converting, but did not. This framework will be translated to targeting these users; you will leave this session with at least 3 test ideas that you can action.
Today’s consumers expect organizations to understand their preferences and tailor experiences to their needs. As a result, significant investments in technology, research, and expertise are being made to meet this challenge. Unfortunately, all too often these efforts fall short to create meaningful customer interactions that make a positive difference—both to the consumer and organizational goals.
In this session, Grant will break down how to effectively use data to fuel your personalization strategies and tactics. Drawing on real-world results from major B2C and B2B brands across a variety of verticals, he’ll share time-tested methods for capturing the data that matters, how to leverage that data into personalized experiences that align to business goals, and how to draw critical consumer insights that improve user experiences and drive revenue growth.
In this fireside chat, Margaret and Luke will discuss the 7 Tips for a Successful Digital Transformation – essential steps that have consistently worked for Arke customers.
They will hit on important points about making digital transformation an organizational change initiative and how effective leadership, planning, identifying goals, aligning of KPIs, and ongoing measurement will yield positive results. Finally, they’ll cover how experimentation is vital to aligning to an organization’s unique culture and how it will yield continued success.
Chief Revenue Officer
About AB Tasty
With record growth in the industry, AB Tasty is an experience optimization solution powered by a suite of experimentation and personalization tools, powerful analytics, and machine learning.
AB Tasty provides marketing and product teams with an easy-to-use platform that helps optimize digital experiences to turn visitors into customers, subscribers, or leads, while providing unparalleled customer support.
©AB Tasty 2020