Boost conversions from every angle

AB Tasty is an all-in-one platform for A/B testing,
personalization, and experience optimization


Our Platform

The buyer journey is more than one step.
Deliver the optimal experience– from landing to conversion.



From A/B/n to funnel testing, start optimizing in seconds with our namesake feature.



With our arsenal of targeting criteria, serve tests, content and experiences to the audiences who will take action.


Nudge Engagement

Banners, pop-ins and a selection of dynamic widgets can be just the ticket to secure a conversion.



Surface endless insights on your users with over 150 website metrics and in-depth behavioral applications.

Fast. Easy. Supported.

We're proud of our 96% customer retention rate, and we got there by putting our customers squarely at the heart of our product strategy. Every AB Tasty customer has access to Customer Success and Technical Experts. We listen to our customers, by prioritizing any customer-submitted feature requests. Experimentation and personalization campaigns thrive on creativity, so it's our mission to ensure they're painless to implement.

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Integrations galore

Whether you're using segments from your own DMP, or sending campaign data to a third-party analytics platform, AB Tasty prioritizes holistic conversion rate optimization. We understand that customer journeys are broad, and we want to make connecting the marketing journey as seamless as possible.

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As mobile as you are

Running campaigns on mobile? Monitor the impact of your optimization in real-time, and hit play or pause from your phone. Testing your own mobile apps? Deploy your modifications instantly without having to resubmit them to app stores.

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Mobile Testing

Increase your sales and website conversions

All the tools you need to optimize your conversion rates, together in one platform