Brand loyalty ​
isn't what it used to be
E-commerce has changed the way we shop. Consumers are constantly browsing, researching before purchasing, and have no problem switching between brands for a better deal. So how do you get them to stay? The experience.

A one-size-fits-all approach won't work
when it comes to user experiences
Consumers want to find what they’re looking for—fast. Creating an intuitive user experience is about understanding visitors’ intent, and tailoring the customer journey around it.

As a leading furniture and bedding company in the United States, Ashley Furniture generates a high volume of visitors to its online store. For this reason, optimizing its purchase process was a key step in improving conversion rates for new visitors.
Shopping cart abandonment is a huge issue for the vast majority of e-commerce sites. Most people think that it’s an unavoidable part of the digital sales process and that it’s useless to try and re-engage shoppers who have abandoned their cart. We disagree – and this ebook will explain why.


As an e-commerce professional, you know the holiday season is, to be blunt, a spending frenzy. It also always seems to come out of nowhere. That’s what this holiday lookbook is for: to give e-commerce professionals, digital marketers, and CRO experts quick-win ideas for getting your site ready for the season.
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