London – October 28, 2015
After a successful expansion into Australia in 2014, AB Tasty, the leader on the French market for testing and optimisation, has begun further expansion with the recent opening of two new offices in London and Cologne.
Martin de Backer, the newly appointed Managing Director of the UK and the Nordics, will lead AB Tasty’s second international hub and establish a full-scale operation including sales, marketing and support staff.
The London office is conveniently located in Bloomsbury, at the very heart of London, to cater to current customers and to meet the growing demand for flexible and intuitive A/B-testing and personalisation in the online industry.
Adjacent to Cologne Cathedral, AB Tasty’s German office recently opened its doors to serve a growing customer portfolio in DACH, Deutschland, Austria and Switzerland.
“What specifically sets AB Tasty’s solution apart from others’ currently available on the European market is that automation and reliable algorithms make the foundation of the product. Our offer is unique, as it addresses the needs for both full-service and autonomy,” says Rémi Aubert, Chief Executive Officer at AB Tasty.
AB Tasty currently serves over 300 enterprise customers worldwide and has tested over 1,5bn online customer journeys.
ABOUT AB TASTY
AB Tasty helps marketers tailor user-experience and increase conversion rates through A/B testing and content personalisation. A user-friendly and interactive SaaS-solution, AB Tasty makes it easier to compare different designs of a page – regardless of technical skills. By using AB Tasty’s intuitive editor and visual reporting, marketers can easily apply changes to their websites, collect valuable customer data in real-time and make data-driven decisions based on reliable statistics.
Anthony Brebion, anthony [at] abtasty.com
Arthur Rabier, arthur [at] abtasty.com