There is no two ways about it: generating quality, qualified leads is hard.
But it’s not rocket science.
Here at AB Tasty, our team of data scientists and optimization experts have worked with countless companies around the world whose main goal is to improve their lead generation conversion rates.
Through this work, we’ve found that when companies are struggling with lead generation, their problems are generally attributable to the same set of issues. These usually involve a problem within their website, an obstacle within their conversion path, or an aspect of their content that is preventing them from reaching their lead generation goals.
After helping companies overcome the same struggles time and time again, we’ve decided to pull together a few case studies that highlight experiences of our clients and that exemplify solutions to their lead generation problems.
Read on for three common problems facing lead generation websites, and how to fix them.