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Check out some of our awesome features
Specialist knowledge no longer required!
Thanks to our graphical editor, you won't need any technical knowledge to make changes to your website. Once our HTML code has been added, you can simply let your aspirations guide you. The same is true for all the tests.
Bring your ideas to life in just minutes
If you can’t easily create your variation through Optimizely, try the AB Tasty powerful editor! Make whatever changes you like to your pages with just a few clicks using our graphical editor. Then launch your test in the blink of an eye!
Push the changes you make to the extreme
Create any testing scenario you like
You can create all your tests from the same interface with just a few clicks, from the simplest to the most complex: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT).
Precisely define the pages and visitors to include in your tests
Unlike Optimizely, we provide a powererful targeting module. Combine unlimited criteria, whether by URL, content type, navigation behavior, device type, or other types of criteria... You can also use your own data for test targeting purposes.
Configure your tests however you like
Want to test a portion of your web traffic, set up an automatic launch date, or exclude specific IPs? With AB Tasty, everything is possible.
Measure everything you want
Define your business indicators, whether it's your visitor engagement, your conversion rate, the turnover generated, or average cart value.
Put your faith in the figures
We save your business indicators for each variation and calculate the performance differences compared with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making.
Increase the range of things you analyze
Integrate AB Tasty with other web analytics and conversion optimization tools to get an even more precise understanding of your visitors' behavior. It just takes a few clicks to integrate these third-party tools.
Identify the most effective messages
Use the advanced analysis features to identify the most relevant messages for each visitor type.
Use the right message, with the right visitor, at the right time
Take advantage of what you learn from your tests to personalize the customer experience for different user segments
Personalize customer experience as easily as you do your tests
Use the same interface and the same automation to create your segmented marketing campaigns.