Legacy processes and cumbersome technology can present a tough challenge. It’s imperative to address this head-on as customer expectations will continue to rise and competition will only get more fierce.
Brands with high-functioning optimized websites that drive conversions are in the best position to succeed. But to come out on top, they will need to invest in both experience optimization and experience innovation.
It’s the one-two punch for digital experience mastery.
In the era of e-commerce, consumers now have greater agency to make decisions on where and how they consume.
Deliver a 'Wow' Experience
The rapid adoption of online shopping has ushered in a new era of brand experiences from virtual try-ons of clothes and makeup to augmented virtual reality of in-home furniture.
As companies at the confluence of tech and retail continue to optimize and innovate, they are simultaneously elevating their brand experience and customer expectations.
This means that other brands need to start flexing their experimentation muscles and get in on the action before it’s too late.
In this report, we explore the relationship between optimization, personalization and innovation — and how brands can build a data-powered experimentation model to elevate their e-commerce experiences and live up to today’s consumer expectations.
01
Experience Economy
Discover consumer sentiment within the experience economy and how we got here
02
Data Foundation
Learn to how to set up and analyze data to power your experimentation programs
04
Experience Innovation
Let tech teams do what they do best by investing in a tech stack of feature management and server-side experimentation tools
03
Experience Optimization
From UX, personalization to client-side experimentation, explore all the ways to deliver a seamless shopping experience
05
“Wow” Experience
How a CX strategy — when done right — will keep your customers coming back and your competition at bay
The Digital Experimentation Model
How brands can level up
Why are some companies thriving more in the experience economy than others? It comes down to mastering both experience optimization and innovation — the one-two punch to digital experience mastery.
Welcome to the Experience Economy
Chapter 1
• How data plays a role in a company’s experimentation program
• An ethical approach to collecting customer data
• Four steps to analyzing, prioritizing and acting on data
Building a Modern Data Foundation
Chapter 2
• UX: Maximize conversion rates and revenue
• Personalization: Deliver relevant shopping paths for your segments
• Server-side testing: Build consistent multi-channel brand experiences
Fuel Your Experience Optimization
Chapter 3
• Leverage tech team’s core competencies to test new ideas
• Experimentation for e-commerce vs. digital products
• Feature flags for a modern agile approach to feature releases
Win with Experience Innovation
Chapter 4
• Organize marketing, product and tech teams for optimal agility
• Employ both client- and server-side tools for full coverage
• Deliver memorable CX to generate brand affinity and retention
Deliver a “Wow” Experience
Chapter 5
Experiment your way to the top
There’s a lot that goes into building an experimentation program, from business performance, internal resources, structure and governance. Uncover what’s best for your team in our interactive report.
Get the report
The Digital
Model
Experimentation
's
Optimize.
Analyze.
Personalize.
Personalize.
Analyze.
Optimize.
Welcome to the New Frontier of Customer Experience
• How to meet customers’ expectations in today’s ecosystem
• Build a multi-layered strategy for impactful customer engagement
• What consumers want vs. what brands are delivering
Marketing, Product & Tech
Product & Tech
Server-Side Experimentation
Feature
Management
experience innovation
Server-Side Experimentation & Feature Management
Personalization
Optimization
UX Optimization
experience optimization
“Wow”
CX
DATA
“Wow”
CX
Consumers are buyers of experience, choosing brand interactions that have impact and value
experience innovation
Businesses should toggle between both lanes: Tech-powered innovation drives long-term value
Businesses should toggle between both lanes: Continuous optimization drives short-term returns
Brands shift from just selling a product to wrapping an experience around a product
DATA
Advances in tech enable more sophisticated data collection to power testing analytics
Brands shift from just selling a product to wrapping an experience around a product
Businesses should opt for toggling between both lanes: Continuous optimization drives short-term returns
Businesses should opt for toggling between both lanes: Tech-powered innovation drives long-term value
Technological advances enable more sophisticated data collection to power the analytics of experimentation
Continuously improve the UX of your website and/or app to increase conversions
Review and adapt your internal processes so teams can focus only on what drives value
Build agility into your organization to innovate and anticipate customer expectations
Focus on sophisticated experiments
Collaborate on incremental testing
Consumers are buyers of experience, choosing memorable brand interaction that drives impact, brand loyalty and value add
Fill in the form to access our interactive report!
