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Trial and Error beim Aufbau einer Experimentierkultur im Marketing | Rand Fishkin

Über Rand Fishkin Rand Fishkin ist Mitbegründer und CEO von SparkToro, einem Software-Hersteller für Zielgruppenforschung, der Zielgruppenforschung für jedermann zugänglich macht. Er ist auch der Gründer und ehemalige CEO von Moz und hat zusammen mit Dharmesh Shah Inbound.org gegründet, das […]

AB Tasty’s Greatest Hits

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4min. Lesezeit

„Find your Better“: AB Tasty’s neue Brand Identity

Marylin Montoya

5. Feb. 2024

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11min. Lesezeit

Client-Side vs. Server-Side A/B-Testing: Wann solltest du zu serverseitigen Tests übergehen?

Rowan Haddad

2. Feb. 2024

7 Testideen für die Luxusbranche: mehr Glanz in deinen digitalen Erlebnissen

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9min. Lesezeit

Wie generative KI deine Experimentation Roadmap verbessern kann

Emily Healy

26. Sep. 2023

Case Study

Groupama erhöht die Anzahl der Angebotsabgaben mit EmotionsAI

+ 10 %

höhere Angebotsabgabe

Case Study

La Redoute verdreifacht die Erfolgsrate von A/B-Tests mit EmotionsAI

3x

höhere Erfolgsrate von A/B-Test

Das Lead Gen Playbook

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13min. Lesezeit

Wie du mit geringem Traffic im Rahmen der CRO umgehst

Hubert Wassner

8. Aug. 2023

Was unsere Kunden sagen

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Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
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AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder