Rebrand Blog Card
5min read

Finding Our Better: AB Tasty’s New Brand Identity

12min read

A/A Testing: What is it and When Should You Use it?

8min read

How to Rebrand Your Site Using Experimentation in 5 Easy Steps

8min read

How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

9min read

Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics

12min read

Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips

10min read

How to Effectively Use Sequential Testing

4min read

Doing CRO at Scale? AB Tasty’s Testing Alerts Prevent Revenue Loss

11min read

Inconclusive A/B Test Results – What’s Next?

7min read

Four Ways to Use GA4 to Power Your Web Experimentation Programs

What our customers are saying

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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