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Article
5min read

Failing Forward for Experimentation Success | Shiva Manjunath

AB Tasty

AB Tasty

Sep 9, 2024

Case Study

Samsonite APAC personalizes customer journeys with EmotionsAI

+108% Click on Ratings - Competition Segment

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+21
Case Study

Samsonite APAC personalizes customer journeys with EmotionsAI

+7.17%
Overall Transaction Rate
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How to Win Q5: Maintaining Momentum After the Holiday Spike

October 23, 2024

11 am BST

J. Borden
A. Helm
J. Griffin
Article
7min read

Winning Big During the E-Commerce Holiday Season: Strategies and Insights

Brian Heberer

Brian Heberer

Sep 30, 2024

Article
9min read

Experimentation Hotspots: Proven Strategies to Optimize Key Pages

Katherine Weber

Katherine Weber

Sep 27, 2024

Article
6min read

Ideas Worth Keeping: The Top 5 Subscription Trends to A/B Test

AB Tasty

AB Tasty

Sep 24, 2024

Case Study

Ulta Beauty’s Palette for Innovation Starts with Experimentation

9%
revenue increase
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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Podcast
Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

Podcast
Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

Podcast
Season 4 Episode 2

Tapping into Emotional Marketing | Talia Wolf

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