Case studies

Case Study

High Mowing Organic Seeds Enhances Product Discoverability and Conversions

Case Study

Pets at Home Drives More Users to the Checkout & Confirmation Page

Case Study

How Pets at Home Increased Their Average Order Value by 1.2%

Case Study

Decathlon Scores Big With Social Proof

Case Study

Babymarkt.de boosts click rate with personalized product recommendations

Case Study

La Redoute increases RPV by 2.7%

Articles

Article
7min read

Maximize the Potential of Experience Optimization Platforms: Key Questions to Ask for Performance Success

Article
8min read

Understanding shopping engagement software: How do virtual shopping assistants work?

Article
4min read

5 Mistakes to Avoid When Selecting an EOP

Article
12min read

The Definitive Guide to Creating Perfect Product Listing Pages in 2023

Article
10min read

10 Best Practices for Shopping Cart Page Optimization

Article
15min read

10 Examples of Successful E-commerce Product Pages

Article
7min read

5 Ways to Detect Personalization Opportunities

Article
11min read

Understanding the Digital Customer Journey

Article
7min read

3 Alternatives to Black Friday Promotions [+ Ethical Examples]

Article
11min read

The Rise of the Experience Economy and How It’s Shaping the Future of E-Commerce

Article
16min read

Everything You’ve Ever Wanted to Know About Landing Page Design

Article
17min read

Everything You Need to Know About Conversion Funnels

What our customers are saying

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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